Tuesday, December 11, 2007

How to be a Wordsmith, Part 2

Welcome back, Smithy!

(FYI, if your name isn’t Smithy, please read Part 1 of this series before continuing!)

Today we’re going to continue our discussion on Wordsmithing, one of my favorite activities.

Over the years, I’ve been accumulating quite the collection of derivations, origins and etymologies of key business terms.

The other day I (finally) finished going through all of my articles, chapters, blog posts and writings from the past six years (yikes!)

And what's fascinating about Wordsmithing, especially etymologies, is how your entire philosophy on something (say, "customer satisfaction") can change once you figure out the TRUE meaning behind the word.

So, we'll do six today and seven tomorrow.

Let’s get our Smith on…

1. The world APPROACHABILITY comes from the Latin apropiare, which means, “To come nearer to.”

LESSON LEARNED: it’s a two-way street -- sticking yourself out there AND getting them to come to you.

QUESTION: Are you doing both?

2. The word DEPRECATION stems from the Latin deprecari, which means, “To avert by prayer.”

LESSON LEARNED: self-deprecating humor avoids threatening, offending or alienating people.

QUESTION: Are you making fun of yourself enough?

3. The word DOMAIN comes from the Latin dominium, which means “property.”

LESSON LEARNED: he who owns the domain, owns the idea.

QUESTION: What’s the first thing YOU do when you get a new idea?

4. The word SATISFY comes from the Latin satisfacere, which means, “Content, to do enough.”

LESSON LEARNED: satisfaction proves nothing.

QUESTION: Do you (really) think “satisfied” customers are telling their friends about you?

5. The word LOYAL comes from the English leal, which means, “faithful.”

LESSON LEARNED: loyalty trumps satisfaction.

QUESTION: Why are YOU loyal?

6. The word INSISTENT comes from the Latin insistere, which means, “To be demanding and repetitive.”

LESSON LEARNED: insistence trumps satisfaction AND loyalty.

QUESTION: Do you have customers or fans?

LET ME ASK YA THIS...
What's your favorite etymology or word origin?

LET ME SUGGEST THIS...
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

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