Wednesday, December 05, 2007

9 things people don't care about

1. PEOPLE DON’T CARE … how good you are.
They care how good you’re going to help them become.

2. PEOPLE DON’T CARE … what you’ve done.
They care what you’ve learned, and how those lessons can help them.

3. PEOPLE DON’T CARE … what you can’t do.
They care what you CAN do.

4. PEOPLE DON’T CARE … what they hear you say.
They care what they SEE you DO.

5. PEOPLE DON’T CARE … what you do for a living.
They care what you’re passionate about.

6. PEOPLE DON’T CARE … if you’re having a bad day.
They care how you’re going to help them have a better day.

7. PEOPLE DON’T CARE … about price.
They care about value, convenience and risk.

8. PEOPLE DON’T CARE … about your company.
They care about the problems your company can solve.

9. PEOPLE DON’T CARE … about being apologized to.
They care about answers, solutions and resolutions.

What three things do YOU think people (don't) care about?

Post your list here!

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Scott Ginsberg
That Guy with the Nametag

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