Wednesday, November 07, 2007

More content = more value

Let’s say you publish one article.

And someone reads and enjoys it.

Odds are, that person will think, “Wow, that was a great article!”

Cool.

OK. Now, let’s say you publish a couple HUNDRED articles.

And someone reads and enjoys them.

Odds are, that person will think, “Wow, this guy is brilliant!”

Very cool.

See, they’re no longer complimenting the PIECE.

They’re complimenting the CREATOR.

LESSON LEARNED: more content = more value.

Now, this isn’t just about writing articles.

This is about contributing to a body of work.

A HOT body of work. Your greatest resource as a Creative Professional!

So, let's explore a list of why content is KING:

The more content you have … the better the search engines rank you.
The more content you have … the better an authority you will be.
The more content you have … the bigger your reservoir will grow.

The more content you have … the deeper your expertise will go.
The more content you have … the easier and quicker it will become to compile your projects.
The more content you have … the greater your opportunity for client diversity.

The more content you have … the higher the perception of your expertise.
The more content you have … the higher your average sale will be.
The more content you have … the higher your number of subscribers will be.

The more content you have … the less likely you are to be viewed as a commodity.
The more content you have … the less likely you are to be viewed as a one-trick pony.

The more content you have … the more equity you maintain.
The more content you have … the more hits you will get.
The more content you have … the more money you will earn.
The more content you have … the more options you will have.
The more content you have … the more pre-qualified prospects will seek YOU out.
The more content you have … the more your website will come up in organic searches.
The more content you have … the more the media will come to you.
The more content you have … the more value you can provide.
The more content you have … the more likely customers will find you
The more content you have … the more advertisers will come to you.
The more content you have … the more you can customize every encounter.

The more content you have … the more you will develop and perfect your voice.

The more content you have … the smarter you look.
The more content you have … the stronger your portable sales force is.
The more content you have … the stronger your web presence is.

That’s what happens when you accumulate a HOT body of work.

Because more content = more value.

LET ME ASK YA THIS...
How hot is your body of work?

LET ME SUGGEST THIS...
Brainstorm a list of your three biggest advantages to having more content. Post it here!

* * * *
Scott Ginsberg
That Guy with the Nametag

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