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Thursday, November 08, 2007

If your clients are not actively telling their friends about you…

Oscar Wilde once remarked, “The only thing worse than being talked about is NOT being talked about.”

So, if your customers are not ACTIVELY telling their friends about your business…

1. That means you’re probably selling a dead brand.

2. That means you’re probably different, not unique.

3. That means you’re probably doing something wrong.

4. That means you’re probably perceived as a commodity.

5. That means you’re probably not word of mouth worthy.

6. That means you’re probably creating customers, not FANS.

7. That means you’re probably not getting much new business.

8. That means you’re probably not doing something important.

9. That means you’re probably not as great as you think you are.

10. That means you’re probably boring, unremarkable and normal.

11. That means you’re probably not making the mundane memorable.

12. That means you’re probably spending too much money on marketing.

13. That means you’re probably not expanding your overall customer base.

14. That means you’re probably poorly positioned in their minds, not in the market.

15. That means you’re probably creating customer SATISFACTION, not customer loyalty or insistence.

Look. Word of mouth is everything. And anonymity is your greatest barrier to business success.

SO REMEMBER: businesses that get talked about get more business.

LET ME ASK YA THIS...
Who’s telling their friends about YOU?

LET ME SUGGEST THIS...
If you're clients are not actively telling their friends about you, what (else) does that mean?

* * * *
Scott Ginsberg
That Guy with the Nametag

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Labels: get them to come to you, how to be that guy, really long lists, word of mouth works, word ownership

7 Comments

7 Comments:

At 9:30 AM, Lisa Braithwaite said...: Ouch - that's painful.
At 6:15 AM, Angie Weid said...: What I love is when I go to a networking event, or geez even Panera, and people I don't even know tell other people about how "great" my services with me standing right there. I have never met either person, though they have HEARD about me.

At that moment, I do a big happy dance inside my head.
At 9:04 AM, Eric said...: scott, any tips on how to make your products (say books) word-of-mouth wordy? how do you make them viral?
At 9:43 AM, Katherine said...: Or in terms of tips, I'd love to hear from Angie as well!
At 8:25 AM, Angie Weid said...: Katherine,
I have found just find your passion, enjoy it, love it, be happy within yourself, laugh everyday and have fun!

Being genuine is a must. If your having a bad day, just say so, everyone can see a cover up. If your having the best day ever, well, everyone needs positive energy so share that.

I treat my business like a hobby: I want to do it. I love it. I enjoy it. Guess when I stop having fun, I'll move on ... not expecting that anytime soon.
At 7:42 AM, Clay C. said...: I love this list.

We (Quicken Loans) are constantly trying new things and looking for new ways to get our customers (especially the happy ones!) talking about us both online and off line. It's tough do this in in industry like the mortgage industry.

I'm going to forward this post on to my teammates. This is good stuff...
At 6:59 AM, KELLER WILLIAMS BATON ROUGE said...: Nail on the head again.

I had this issue for years and now it has finally seemed to turn its self around..

Great article Im glad I found your website....