Tuesday, October 23, 2007

Is everything you know written down somewhere?

You know what’s ironic?

The fact that ideas are your major source of income; and yet, you’re (still) not writing everything down!

Here are the possible reasons (er, excuses) why not:

1. YOU DON’T WRITE STUFF DOWN…
Because you think you will remember it.

This is 100% self-delusion.

First of all, the human brain simply can’t store that much information. That’s why phone numbers are only seven digits.

Secondly, in our hyperspeed, A.D.D., information overload culture, people CAN’T remember things they don’t write down. There are simply too many forces competing for our attention. The answer is NO. You will NOT remember it.

Is everything you know written down somewhere?

2. YOU DON’T WRITE STUFF DOWN…
Because you don’t see the big picture.

Consider a few universal truths.

o FIRST: writing is the basis of all wealth.
o SECOND: if you don’t write it down, it never happened.
o THIRD: ideas are you major source of income.

Once you realize those principles, trust me: you WILL want to write everything down. Your bank account, your business and your life will thank you.

Is everything you know written down somewhere?

3. YOU DON’T WRITE STUFF DOWN…
Because you don’t think of yourself as a writer.

Wrong answer. Everyone is a writer. Everyone is recording, journaling, organizing and chronicling their lives. More importantly, they’re noting lessons learned while living them.

So, it doesn’t matter if your writing is any good. It only matters that you capture it. That you get it out of your head and your heart and onto the page.

Is everything you know written down somewhere?

4. YOU DON’T WRITE STUFF DOWN…
Because you don’t have access to equipment.

Seriously, if you’re not keeping a pen and paper with you at all times, you’re insane.

If you’re not constantly capturing your ideas every day, you’re insane.

That’s it.

Is everything you know written down somewhere?

5. YOU DON’T WRITE STUFF DOWN…
Because you don’t think your ideas are worthwhile.

FIRST OF: it’s not about the idea. It’s about the creative process. Your patterns of thinking. Leveraging your idea into something bigger.

SECONDLY: you’d be amazed who might find your idea worthwhile. Because of the world-flattening capacity of the Web, posting your thoughts on even the most obscure topic may garner some support.

Of course, you’ll never know until you stick yourself out there.

Is everything you know written down somewhere?

---

OK. Listen to me very closely. I’m 100% serious about this:

You need to go grab a bunch of sticky notes. Like, right now.

On each one, I want you to write a simple question:

IS EVERYTHING YOU KNOW WRITTEN DOWN SOMEWHERE?

Post those sticky notes all around your office.

This question WILL change you life. I guarantee it. I know this because it changed mine.

And if you stare at this question all day, you will eventually reprogram yourself to value the process of idea capturing.

REMEMBER: ideas are your major source of income. And writing is the basis of all wealth.

If you don’t write it down, it never happened.

LET ME ASK YA THIS...
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Post your thoughts here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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