Sunday, October 07, 2007

A few incomplete sentences that need revision

1. “If you build it, they will come.”

ORIGINATOR: Kevin Costner, Field of Dreams.

WHY IT’S INCOMPLETE: because just building it is not enough. You’ve got to get people talking about it.

A BETTER VERSION: “If you build it consistently, remarkably and with unique value … they MIGHT come.”

REMEMBER: doing business without marketing is like winking in the dark.

2. “Positive thinking begets success.”

ORIGINATORS: The Bible, Normal Vincent Peale and James Allen

WHY IT’S INCOMPLETE: because just thinking about is not enough. You’ve got to work your ass off too!

A BETTER VERSION: “Positive thinking PLUS positive doing equals success.”

REMEMBER: ideas are free, but execution is priceless.

3. “Think and grow rich!”

ORIGINATOR: Napoleon Hill.

WHY IT’S INCOMPLETE: thinking without action is self-delusion.

A BETTER VERSION: “Think and ACT … and grow rich.”

REMEMBER: action is eloquence.

4. “What’s in a name?”

ORIGINATOR: Shakespeare.

WHY IT’S INCOMPLETE: because you have more than just your name. You have your name PLUS what people say after it.

A BETTER VERSION: “What in AND after a name?”

REMEMBER: if you don’t make a name for yourself, someone will make one for you.

5. “Ask and you shall receive.”


WHY IT’S INCOMPLETE: the world isn’t an order form. Asking only gets you so far.

A BETTER VERSION: “Ask and ACT … and you shall receive.”

REMEMBER: never underestimate the power of working your ass off.

What famous quotations would you re-write?

Post your edits here!

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Scott Ginsberg
That Guy with the Nametag

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