Thursday, October 11, 2007

Detach from outcomes, pt. 2

(To read part 1, click here.)

When you detach from outcomes…

You relax more.
Which lowers your guard.
Which lowers other people’s guards.
Which enables you to produce better quality work.

AND HERE’S THE GOOD NEWS: this principle can be applied to various disciplines.

In the world of SALES:

o DON’T focus on … persuading, manipulating or reaching quota.
o DO focus on … serving, solving and delivering value.

And you WILL sell a lot.

In the world of CREATING ART:

o DON’T focus on … perfection, recognition or even selling your work.
o DO focus on … finding flow, being yourself and listening to your Muse.

And you WILL create great stuff.

In the world of MARKETING:

o DON’T focus on … being cool, interrupting people or manufacturing a need.
o DO focus on … broadcasting your uniqueness, telling a remarkable story and building community.

And you WILL spread the word.

In the world of CONVERSATION:

o DON’T focus on … networking, controlling or influencing.
o DO focus on … establishing comfort, maintaining authenticity and growing bigger ears.

And you WILL make valuable connections.

So, whatever you’re doing, do it for the process. The journey. For the love of the game.

Detach from outcomes.

LET ME ASK YA THIS...
How do you focus on process, not product?

LET ME SUGGEST THIS...
Share your best tip here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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