Wednesday, October 24, 2007

The art is hiding the art

Michael Caine once said:

“Never let ‘em catch you acting. The art is HIDING the art.”

Great advice.

And you can apply this principle to a variety of situations:

Create marketing that’s SO fun, SO cool and SO participative…
That your market doesn’t even realize you’re marketing to them.

Sell your stuff with SUCH passion, SUCH comfort and SUCH service…
That your prospects don’t even realize you’re selling to them.

Perform SO effortlessly, SO naturally and SO emotionally...
That your audience doesn’t even realize you’re performing for them.

Write SO engagingly, SO well-architected and with SO much personality…
That your readers don’t even realize they’re reading.

Build community that’s SO organic, SO authentic and SO inviting…
That your members don’t even realize they’re members of an organization.

Of course, this isn't about deception.

This is about just being yourself.

Delivering value in a way that detaches from outcomes. That focuses on finding flow in the process.

So, never let ‘em catch you acting.

The art is hiding the art.

Are you seamless?

Share your best suggestion for "hiding the art" here!

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Scott Ginsberg
That Guy with the Nametag

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