Thursday, October 18, 2007

The advantage of being an outsider

In the month of October alone, my clients include: inner-city librarians, municipal landfill owners, funeral directors, paper shredding companies, school lunch ladies and recruiters.

God I love my job!


Anyway, this made me realize something: objectivity is equity.

And this is GREAT news for you if you're a consultant, speaker, facilitator or other form of independent contractor.

See, my clients tell me that employees are tired of listening to their bosses.

Same old information. Same old company. Same old industry.

BOR-ING.

They need fresh air.
They need new perspective.
They need someone from the outside.

And that’s where you come in.

SO, REMEMBER THIS: being an outsider is a position of value.

Here’s why:

1. OUTSIDERS … can be truly objective.

o Because they have little or no bias.
o Because they can recognize patterns immediately
o Because they have no stake in the company or organization.
o Because they don’t bring vested interests to an existing problem.
o Because they can explore the structure of an organization with fresh eyes.
o Because they’re not viewed as a threat, which diffuses defensiveness and increases the willingness to listen.

2. OUTSIDERS … don’t face traditional barriers.

o Because they are unaware of common creative blocks.
o Because they’re not subject internal politics of the organization.
o Because they can explore assumptions the organization that were never thought of or taken for granted

3. OUTSIDERS … can deliver independent thought.

o Because their thinking patterns are different.
o Because they’re detached from the outcomes.
o Because they’re not so close to the situation and therefore have limited agendas.
o Because their wealth of diverse background experience applies cross-industrially.

So, next time you’re trying to secure a new client, just remember: it's OK to be an outsider.

Outsiders observe, think and speak from a position of value and equity.

REMEMBER: it’s a lot easier to break the limit when you don’t know the limit exists.

LET ME ASK YA THIS...
Are you an outsider?

LET ME SUGGEST THIS...
Post your best story or example in which being an outsider enabled you to help your clients!

* * * *
Scott Ginsberg
That Guy with the Nametag


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