Saturday, September 01, 2007

What are you doing TODAY to increase your freedom TOMORROW?

Let’s talk about freedom.

BUSINESS freedom.

That’s what entrepreneurs want more of, right?

Right.

JUST REMEMBER: business freedom is something that needs to be EARNED.

Here’s a list of eight ways to do it:

Freedom comes from FOCUS.
If you’ve carved out a niche, a narrow slice of the market, you will earn the freedom to charge a premium and be selective about your client base.

THE KEY TO FOCUS: become THEE, not A.

Freedom comes from WRITING.
The best way to learn something is to write it. So, if you’re constantly writing down your ideas and thoughts, you will earn the freedom to speak both extemporaneously AND intelligently about them.

THE KEY TO WRITING: writing is the basis of all wealth.

Freedom comes from READING.
How many books did you read last year? If you’re constantly exposing yourself to great books, you will earn the freedom to carry on an engaging conversation with almost anyone.

THE KEY TO READING: learn how to read a book.

Freedom comes from REPUTATION.
Your reputation sells you when you’re not around. By carefully creating, improving and reinforcing it, you will earn the freedom to work less.

THE KEY TO REPUTATION: consistency.

Freedom comes from EXPERTISE.
What do you know more about than anyone else in the world? When you can answer this question, you will earn the freedom to work alongside ZERO competition.

THE KEY TO EXPERTISE: become a thought leader.

Freedom comes from POSITIONING.
When you position yourself in a unique way, you will earn the freedom to (not) have to sell so much; and instead, get business to come to YOU. You will shorten your average sales cycle and customers will self-qualify.

THE KEY TO POSITIONING: be That Guy.

Freedom comes from SELF-EVALUATION.
When you know exactly who you are and what your uniqueness is, you will earn the freedom to insist upon being yourself.

THE KEY TO SELF-EVALUATION: your philosophies and policies.

Freedom comes from HARD WORK.
Paying your dues means working hard, smart and long. For a while. And eventually, you will earn the freedom to (not) have to work so hard, or at all.

THE KEY TO HARD WORK: um, hard work.

LET ME ASK YA THIS…
What are you doing TODAY to increase your freedom TOMORROW?

LET ME SUGGEST THIS...
Share your best technique here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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