Wednesday, September 19, 2007

A few things I don't believe in...

I don’t believe in MARKETING.
Sure, I do a lot of stuff that might be considered marketing: blogging, ezines, publicity and articles.

But to me, that’s not marketing.

That’s storytelling.
That’s sharing expertise with fans.
That’s positioning yourse as a resource.
That’s consistently and uniquely sticking yourself out there.

I don’t believe in BRANDING.
Sure, I do a lot of stuff that might be considered branding: answering the phone by saying, “HELLO, my name is Scott,” putting “The Nametag Guy” as my job title and getting my company logo literally branded on my chest.

But to me, that’s not branding.

That’s reputation.
That’s become more of yourself.
That’s articulating your uniqueness.
That’s reinforcing your personal philosophies.
That’s creating an expectation for your clients.

I don’t believe in SELLING.
Sure, I do a lot of stuff that might be considered selling: making phone calls, following up, emailing prospects and having conference calls.

But to me, that’s not selling.

That’s connecting.
That’s delivering value.
That’s being the Tylenol for people’s headaches.
That’s transferring passion and love for a product.

I don’t believe in NETWORKING.
Sure, I do a lot of stuff that might be considered networking: attending conferences, exchanging business cards and meeting people for coffee.

But to me, that’s not networking.

That’s making friends.
That’s brainstorming with like-minded people.
That’s connecting with someone new and developing a mutually valuable relationship

LET ME ASK YA THIS...
What do you (not) believe in?

LET ME SUGGEST THIS...
Share your (non) beliefs here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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