Friday, September 28, 2007

...but you didn't

The most common piece of criticism I receive is:

“Scott, wearing a nametag is not a unique idea. I could have done that!”

And I always respond with the same two comments.

Number one:

You know what? You’re right: you probably COULD have done that.

But you didn’t.

And number two:

You know what? You’re (also) right: wearing a nametag is not a unique idea.

But if you think this whole thing is about wearing a nametag, you’ve haven't been listening.

Because it’s not about the idea – it’s how you leverage it.

See, ideas are free.

But execution is priceless.

LET ME ASK YA THIS...
What's your best quotation on leveraging?

LET ME SUGGEST THIS...
Share it here!

* * * *
Scott Ginsberg
That Guy with the Nametag


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