The most common piece of criticism I receive is:
“Scott, wearing a nametag is not a unique idea. I could have done that!”
And I always respond with the same two comments.
You know what? You’re right: you probably COULD have done that.
But you didn’t.
And number two:
You know what? You’re (also) right: wearing a nametag is not a unique idea.
But if you think this whole thing is about wearing a nametag, you’ve haven't been listening.
Because it’s not about the idea – it’s how you leverage it.
See, ideas are free.
But execution is priceless.
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That Guy with the Nametag
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