Wednesday, July 25, 2007

7 ways to become a Virtual Extrovert

Anonymity is the greatest barrier to business success.

Especially online.

Because if you don’t exist on the Internet, you don’t exist.

HERE’S THE GOOD NEWS: even the painfully shy, even the most introverted souls, can still become Virtual Extroverts.

A Virtual Expert voices her opinion … online.
A Virtual Expert takes the first step … online.
A Virtual Expert sticks herself out there … online.

Here’s a list of 7 ways to do so:

1. Post pictures. On a photo-sharing website like Flickr. On your blog posts. On your website. Just make sure customers can see you doing what you do..

2. Email the author. If you read an article that touches, educates or connects with your philosophy, respond! Scroll down to the bio box at the end of the piece – it usually lists an email for the author. Send a note with your comments. (If you've never done this before, here ya go:

3. Blog comments. When you read a great blog post, always leave comments. Even if it’s as simple as, “Great post! Thanks!” Doing so not only sticks yourself out there, but also enables other readers to see who you are and link back to your website.

4. Connect with like-minded colleagues. Do some Googling. Find other people who do what you do. Check out associations, user groups and other online communities. Introduce yourself with the intention of connecting, not selling. Be proactive in developing mutually valuable relationships.

5. Publish! Don’t be selfish with your knowledge. At least once a month, publish an ezine. At least once every few weeks, publish an article. And at least one a week, publish a blog. Be the fhe first one to step out there and share your thoughts. Over time as content accumulates, they WILL come to you.

6. Join up! Part of extroversion is going where people are. Especially your target customers. Consider brainstorming a list called “10 Online Hotspots for My Industry.” From MySpace to LinkdIn to Facebook, create strong presence in a variety of online communities.

7. Message Boards. Another great resource for knowledge sharing, building community and making friends. Don’t be afraid to post questions and ask for help. Most message board types are willing to help AND respond quickly.

With these seven tips, you can be sure to boost your online approachability and become a virtual extrovert!

Are you sticking yourself out there ... online?

Think about your 3 best ideas for becoming a Virtual Extrovert - share them here!

* * * *
Scott Ginsberg
That Guy with the Nametag

Are you the luckiest person you know?

Watch Scott's interview on 20/20!

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