Saturday, June 23, 2007

24 reasons why content is KING

"Hey Scott, how do you get 35,000 hits a day on your website?" I'm often asked.

Google Adwords?
Sponsored links?
Pay per click?
Search engine optimization?

Maybe.

Still, I think the BEST answer is one powerful word: content.

Because content is KING.

And it comes in many forms:

o Articles
o Blog posts
o Pictures
o Videos
o Testimonials
o Profiles
o Lists
o Downloadable ebooks
o PowerPoint slides
o PDF’s and other documents
o Evaluations, tests and assessments
o Podcasts, either video or audio
o Message boards
o Comments and notes left by page visitors
o Any other form of value-added substance that a visitor to the web page would benefit from.

Content is king.

And here’s why:

1. It leads to sales.
2. It gives value first.
3. It helps sell product.
4. It forces you to write.
5. It shows thought leadership.
6. It shows you doing what you do
7. It boosts search engine rankings.
8. It gives social proof of your value.
9. It gets the media to come to YOU.
10. It support and enhances expertise.
11. It adds depth and value to your website.
12. It contributes to your company’s positive reputation.
13. It offers multiple forms of media to convey your message.
14. It keeps your website current, which creates return traffic.
15. It creates a web PRESENCE, since just having a web SITE is no longer enough.
16. It gives away free information; and the more you give away for free, the wealthier you will be.

Content is king.

And if you haven’t already been convinced, here are a few more reasons:

1. Content drives action.
2. Content replaces selling.
3. Content replaces agents.
4. Content replaces pitching.
5. Content drives transactions.
6. Content replaces advertising.
7. Content replaces cold calling.
8. Content pulls instead of pushes.

Content is king.

So, now that you’ve realized the power of content, remember a few final tips:

1. Make content interactive. Can people comment on your stuff?
2. Encourage viral marketing. Can people (easily) share your content with their friends?
3. Link content directly into the sales cycle. At the end of your articles, do you have a call to action? Something that brings the reader over to your site?
4. Make content the focus of your site. When someone arrives at your site, is there a login that grants her full access to your online library?
5. Make your content answer your customers’ problems. Are you asking your target market what topics they want content about?

Content is king.

Speaking of content, for FULL ACCESS to my entire online libray (over 700 pages of content), become a member of The Nametag Network!

LET ME ASK YA THIS...
Do you have enough content?

LET ME SUGGEST THIS...
Email scott@hellomynameisscott.com with your best piece of original content. I'll share your resources on a future post!

* * * *
Scott Ginsberg
That Guy with the Nametag
www.hellomynameisscott.com

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