Tuesday, May 29, 2007

Conversations are laboratories

Talking makes you think.
Thinking makes you create.
Creating makes you write stuff down.
And writing stuff down makes you money.

For that reason, conversations are laboratories.

All types of conversations, too.


With friends.
With yourself.
With mentors.
With strangers.
With employees.

And if you’re looking for a creative boost to attract more ideas into that big juicy brain of yours, start using conversations as tools.

Here are Five Lab Rules to remember when cooking up something new in your conversational laboratory:

1. Increase your frequency. Are you having weekly lunches, coffees and brainstorming meetings with colleagues? If not, start increasing your frequency. Double it. Triple it! And don’t think of it as “networking” or “eating,” think of it as taking a trip to the creative laboratory. NOTE: choose wisely. Be sure to select cool, creative, open-minded, positive people.

2. Take more notes. That which goes unrecorded goes unmemorable. Writing is the basis of all wealth. And if you don’t write it down, it never happened. So, don’t be shy! When you’re talking to a friend who says something inspiring, catchy or brilliant, get it down. Simply say, “Hey, that was great! Could you repeat what you just said? I want to write that down…” (Be sure to give them credit too. For example, today's blog post was inspired by my new homeboy, John "Duct Tape Marketing" Jantsch.)

3. Ask better questions. More questions. Trickier questions. Stupid questions. Obvious questions. Repetitive questions. FACT: whether it’s with yourself or with someone else, questioning is absolute essential to uncovering new ideas.

4. Become a plucker. The word “pluck” means “to take something away swiftly, often by means of skill or strength.” That’s exactly what you need to do. To slow down, listen carefully and pluck out those little ideas, one-liners, phrases and light bulbs that go off during your conversation. Become a constant scanner of your environment. Then write them down and expand on them.

5. Affirm to attract. More ideas into your head, that is. See, creativity isn’t solely a function of luck or inspiration. It’s about prepping yourself mentally to attract and accept what’s available from the universe.

TRY THIS: before your next conversation, affirm to yourself, “During lunch today, I believe we’re going to make breakthroughs! New ideas will be pouring into our heads!”

ALSO TRY THIS: after your next conversation, give thanks. Gratitude shows the universe that you appreciate the gifts it has given to you. Which makes it want to give you more.

With these Five Lab Rules of Creative Laboratories, you’ll be sure to maximize the output of your next conversation.

And remember:

Talking makes you think.
Thinking makes you create.
Creating makes you write stuff down.
And writing stuff down makes you money.

Conversations are laboratories.

LET ME ASK YA THIS...
What are your Lab Rules for Creativity?

LET ME SUGGEST THIS...
Share them here! After all, blogging IS conversation...

* * * *
Scott Ginsberg
That Guy with the Nametag

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