Tuesday, March 27, 2007

When you care the least, you do the best

Let’s say you’re on a sales call.

And in the back of your mind, you don’t care.

Which is not to say you’re apathetic. It’s just that you’re relaxed.

With yourself. With your product. With your prospect. So, you “don’t care” insofar as you’re not negatively affected by the thought of failure.

If I don’t make the sale, no biggie, you think. You do the best you can, be yourself, and if you close the deal, great. If not, it’s cool. Onto the next prospect!

So, what often happens?

That’s right. You make the sale.

Because when you care the least, you do the best.

Now let’s say you walk into a bar.

And in the back of your mind, you don’t care.

Which is not to say you’re being cold. You’re just looking to have a good time, laugh, hang out with your friends; maybe throw back a few pints of Guinness. You’re not actively looking for a date. But if someone cute DOES approach you, that would be great.

If I don’t get her number, no biggie, you think. You act friendly, be yourself, and if you secure the digits, great. If not, it’s cool. Plenty other fish in the sea!

So, what often happens?

That’s right. You meet someone.

Because when you care the least, you do the best.

Lastly, let’s say you attend an industry-wide conference.

And in the back of your mind, you don’t care.

Which is not to say you’re slacking off. After all, your goals are to learn, network with fellow professionals, even have a little fun at the after hours parties. NOT to pound the pavement while dishing out 100’s of business cards trying gain new customers. But you approach that conference with a prepared, positive, (yet peaceful) attitude.

If I find myself a new customer, awesome! you say. If not, that’s ok too. There’s plenty other benefits of attending the event.

So, what often happens?

That’s right. You attract “lucky” people and situations.

Because when you care the least, you do the best.

“Alright, hold on for a sec,” you think. “Scott, are you telling me NOT to care?!”

Of course not! Caring is KING. In fact, the world could use a little more caring if you ask me.

BUT THAT'S THE THING: it’s not about NOT caring.

It’s about relaxing.

Relaxing your mind.
Relaxing your body.
Relaxing your expectations.

Because when you’re relaxed, you become more approachable. To the world. To other people. To ideas and powerful thoughts.

(Thomas Edison said: “When you become quiet, it just dawns on you.”)

AND REMEMBER THIS: It’s not about selling.

It’s about enabling people to buy.

Giving value.
Being yourself.
Positioning (er, broadcasting) your uniqueness.

Because when you enable people to buy, you become more approachable. To customers. To prospects. Even to the competition.

OH, AND DON’T FORGET: it’s not about having a target or a mark.

It’s about becoming less goal-oriented.

Just having fun.
Enjoying yourself.
Focusing on the umbrella.

Because when people discover that you’re not trying to sell them, but rather develop mutually valuable relationships WITH them, you become more approachable.

So whether you’re on a sales call, looking for a date or attending a conference, follow these steps:

1. Slow down.
2. Relax.
3. Open your body and mind to the world around you.
4. Let intuition take over.
5. Be nobody but yourself.
6. Give value.
7. Have fun.
8. Watch success come your way.

Because when you care the least, you do the best.

That’s what I think.

LET ME ASK YA THIS...
Have you ever achieved something great because you "didn't care"?

LET ME SUGGEST THIS...
Share your story here!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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