Friday, March 23, 2007

How to become the Luckiest Person You Know, Part 2

Since my recent post about The Secret reached so many people...

And since I (think) I've figured out how to become the luckiest person you know, I now firmly believe:

IT AIN'T ABOUT LUCK!

Here's a fun, easy exercise you can do to prove that to yourself:

1. Think about the "luckiest" things that ever happened to you.
2. Write what great stuff happened as a result.
3. Think about what you will now do differently as a result.

A few examples from Nametagland:

BOY AM I GLAD THAT I…
Attended every cocktail hour, dinner, event, break out session and after-hours hot tub celebration instead of sleeping or relaxing in my hotel room during last year’s WOMMA conference.

BECAUSE AS A RESULT…
I made connections with hundreds of people, dozens of which became friends and/or colleagues; 13 of which became clients, all of which contributed to over $100,000 of revenue during the next year.

SO FROM NOW ON…
1. Get out of your hotel room.
2. Save sleep for the plane ride home.
3. Maximize your conference time: go to everything!

BOY AM I GLAD THAT I…
Starting writing content-rich, easy to read articles and posting a new one on my website every week.

BECAUSE AS A RESULT…
The Wall Street Journal, Inc. Magazine, FastCompany and COSMOPOLITAN contacted me for expert opinions on approachability, the printed quotes of which I leveraged to command a higher fee level and a dramatic increase in book sales.

SO FROM NOW ON…
1. Get up one hour earlier and write for 60 minutes every single day.
2. Write at least two articles every month.
3. Publish those articles online and in your ezine and share your expertise with the world.

BOY AM I GLAD THAT I…
Graduated from college, had no idea what I wanted to do with my life and moved across the country to a strange city where I’d never been, didn’t know anybody and didn’t have a job.

BECAUSE AS A RESULT…
I made a group of lifelong friends, suffered just enough to realize what I DIDN’T want, discovered my true calling, started my career and came to realize the validation for my existence.

SO FROM NOW ON…
1. Create intentional discomfort by displacing yourself.
2. Don’t be afraid to figure out what you DON’T want first.
3. Listen, listen, listen to the clues life gives you.

BOY AM I GLAD THAT I…
Spent 14 straight hours addressing 112 hand-written notes to every Hyatt GM in the country to introduce myself (and my training programs).

BECAUSE AS A RESULT…
I began working with several properties around the country over the next three years, which led to a new niche market, a new book idea and over $10,000 of new business.

SO FROM NOW ON…
1. Make it handwritten.
2. Be willing to pay the price.
3. Go straight to the top and show ‘em what you got.

BOY AM I GLAD THAT I…
Spent three full days (about 20 hours) on the phone calling every single person from my audience who gave me their business card and thanked them for being there.

BECAUSE AS A RESULT…
More than a dozen of them decided at some point within the following year, to hire me.

SO FROM NOW ON…
1. Exponentially increase your activity level.
2. Get your butt on the phone!
3. Make it personal.

BOY AM I GLAD THAT I…
Started blogging every single day.

BECAUSE AS A RESULT…
I accumulated over 500 posts, the contents of which skyrocketed my web presence, created a easily accessible online knowledge management system, boosted my email list, introduced me to hundreds of cool new people, expanded my platform, tripled my web traffic and helped create (and eventually get published) my next five books.

SO FROM NOW ON…
1. Stop thinking blogs are only for geeks.
2. Start blogging tomorrow.
3. Post something on your blog every single day for the next 6 months.

BOY AM I GLAD THAT I…
Sat down on the bus on December 2nd, 2002, and said hello to a complete stranger.

BECAUSE AS A RESULT…
He passed along my business card to his girlfriend, who was the editor of a local paper. She called to do an interview with me and the resulting article got picked up by every major news wire in the country, which resulting in the birth of my entire career, including everything you’ve just read in this article.

SO FROM NOW ON…
1. Realize that it’s OK to talk to strangers.
2. Say hi to everybody.
3. And just remember: it ain’t about luck.

LET ME ASK YA THIS...
What's the luckiest thing that ever happened to you?

LET ME SUGGEST THIS...
What happened as a result? What will you now do differently as a result?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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