Thursday, March 29, 2007

Everyone is a...

Everyone is a writer. Writing is the basis of all wealth, as my mentor says. You need to be writing (something) every single day. You can’t keep all that stuff bottled up inside. It’s not good for you. Write, write, write.

Everyone is in marketing. Your words, actions, emails and conversations are either supporting or refuting your brand. Everyone in your company is responsible for marketing your company.

Everyone is in sales. Because people buy people first. Because people aren’t loyal to companies, they’re loyal to people. Because it doesn’t matter what product or service you sell, customers buy YOU before anything.

Everyone is the CEO (of You, Inc.). Tom Peters was the first to coin this phrase. It’s been around for a good 10 years now. There are books written about it, articles explaining it, even experts who can show you how to do it. It’s no longer a fad. It’s just the way it is.

Everyone has a voice. God bless the Internet! With the advent of blogs, social networking and other virtual soapboxes, there’s no excuse for not having a forum to voice your opinion. If you want to say something, say it. Odds are, with the potential audience of billions of people, somebody’s gonna hear it.

Everyone has customers. Sure, you can call ‘em whatever you want. Clients. Members. Congregants. Children. Students. Employees. Audience members. Readers. Subscribers. Either way, everyone has customers. And customers are two things: 1) People that BUY (your products, your ideas, you as a person) and 2) People that YOU SERVE.

Everyone is a leader. I don’t know much about being a leader. But I get the feeling that just about anybody within a company or organization can be one. I once heard leadership defined by author Meg Wheatley as, “Anyone who is willing to help.” That’s you!

Everyone is a manager. Even if you’re not the manager of a team, group, staff, etc., you’re still the manager of your time, life, family, priorities, choices, health, blah blah blah. (Thanks Covey.)

Everyone is an artist. OK, so you don’t paint. Or sing. Or create any other type of artsy fartsy stuff. Big deal! You’re still creating some kind of art every day. Hell, your life is one big work of art! And similar to the word “love,” art is pretty much impossible to define. So, whatever art means to you, just remember that everyone is an artist, and let the definition of art be decided by those who make it.

LET ME ASK YA THIS...
Everyone's something, aren't they?

LET ME ASK YA THIS...
Finish the following sentence: "Everyone is a..." and post your explanations here!

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Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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