Tuesday, March 13, 2007

BEHOLD! The Almighty Philosophy Card

People want to do business with (and be around) other people who have their own philosophy.

Their own unique approach.
To business. To life.

A way to treat customers.
Online and off.

How they roll.
Alone and in front of others.

Your own philosophy = approachable.

For the past seven years, I've been perfecting mine.

If this is your first time here, it goes a little something like this:

HELLO, my name is Philosophy
1. People buy people first.
2. Friendly always wins.
3. Make the mundane memorable.
4. Unique, not different.
5. Interaction, not interruption.
6. Be That Guy,
7. Fans, not customers.
8. Don't sell, enable people to buy.
9. Consistency is far better than rare moments of greatness.
10. If you don't make a name for yourself, someone will make one for you.

So, since having your own philosophy is such a great example of approachability, I've been challenging my readers and audience members to take it one step further by creating their own "Philosophy Card." (Pictured above is the Philosophy Card sent in by my new friend Mike Morroco from Bella Railings.)

Ready to create yours?

Here's what it (could) look like:

*Business card size
*Thick, glossy
*Double sided, one side containing your branding, the other containing your philosophy

Here's what you (might) do with it:

*Give it to everybody
*Use IN ADDITION to your business card
*Leave it behind as a handout

All you have to do is ask yourself one question: "If everybody did exactly what I said, what would the world look like?"

Your answers = your philosophy.

It's gold Jerry, GOLD!

I submit to you that my Philosophy Card is the single greatest marketing/networking/branding tool I own.

And I know it will work for you too.

LET ME ASK YA THIS...
What's your philosophy?

LET ME SUGGEST THIS...
I dare you. I double dare you. No, wait. I TRIPLE DOG DARE YOU to create your own Philosophy Card and mail it to my address:

HELLO, my name is Scott!
7563 Oxford Drive #2 South
St. Louis, MO 63105

I'll post it on a future blog entry for all the world to see!

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

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