People are only taught to count the big things.
Customers. Sales. Profits. Losses. Stuff like that.
That’s why it’s so difficult to quantify the ROI on something like “approachability.”
Because it’s a just an idea. It varies from person to person.
But businesspeople must believe in the aggregate power of little things. “Do not despise the day of small beginnings,” as the old scripture explains.
That’s why I suggest measuring conversations, not customers. Touchpoints, not touchdowns. As I mentioned in the Mundane to Memorable post:
Breaking the silence = breaking the pattern
Pattern breaking = mundane into memorable
Memorable moments = increased comfort
Increased comfort = enhanced approachability
More approachability = strangers into friends
More friends = people who become “fans” of you & your business
Fans = people who loyally love your stuff
More fans = more positive word of mouth
More positive word of mouth = more $$$
More $$$ = :) :) :)
Business success is won in inches, not miles.
LET ME ASK YA THIS...
What little things are you counting?
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Author/Speaker/That Guy with the Nametag
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