Watch Scott's TEDx talk!

A brand, a business and a career. From a nametag.

The Nametag Manifesto

Why everybody should wear nametags.

Steal Scott's Books!

Download every book Scott has ever written for free.

Rent Scott's Brain!

Mentoring isn't a relationship, it's an inheritance.

Brandtag Strategic Planning Crusades!

Make your mission more than a statement.

Interview Scott for Your Publication

Featured on every news network in the country.

Thursday, August 31, 2006

Somebody's always watching


Somebody’s always watching.

A friend.
A stranger.
A customer.
A random dude who plays softball with your customer.


Somebody’s always watching.

He’s waiting for you to wow him.
He’s watching to see if you’ll screw up.
He’s hoping your actions will match your words.
He’s anticipating your next move.

Somebody’s always watching.

So you better be consistent.
You better be ready in and out of season.
And you better not think it won’t happen to you.

Because somebody’s always watching.

LET ME ASK YA THIS...
Ever catch someone (or get caught by someone) with a hand in the cookie jar?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott's latest book at www.hellomynameisscott.com!

Wednesday, August 30, 2006

The Attitude of Approachability

Last week I finished reading What To Say When You Talk To Yourself.

Fantastic book. I can't believe I didn't read it five years ago. And it got me thinking...

...that a nametag would be utterly useless without a great attitude to go with it.

And since I always seem to get questions about attitude, I wanted to share a collection of positive, attitude building affirmations to help you self-talk your way to increased approachability.

(If you feel dumb reading these to yourself every day, don't worry. I've been doing it for years and sometimes I still feel dumb! But it works.)

• I am an approachable professional. I can both approach – and be approached by – important people.

• I choose to maintain an approachable attitude. I believe that every encounter is one in which I can learn, help others and expand my references, networks and experiences.

• I feel relaxed. When I engage with customers, coworkers and friends, they are put at ease and feel comfortable when working with me.

• I am confident. When I walk into a room, my smile, body language and appearance project happiness, enthusiasm and joy. I’m sure that wherever I go, I will meet new, cool people; I will learn new, cool stuff; and others will be glad they encountered me.

• I am a great conversationalist. I ask intriguing, creative, thought provoking questions that give people permission to open up. I am skilled at started, sustaining, transitioning and exiting conversations with individuals and groups.

• I am an even greater listener. I listen twice as much as I talk and make myself personally and physically available to others. I’m curious, not judgmental; and people known they can come to me with their ideas, problems, or anything else.

• I choose to be easily accessible. People can get a hold of me without frustration.

• I am attractive. Customers and coworkers are magnetized to me because of my superior attitude, ability to make them smile and willingness to assure that they feel comfortable.

• Shyness is not a problem for me. No matter what my friends, parents, teachers or the media say, I can easily and comfortably engage with others over the phone, via email or in person without apprehension.

• I have learned to recognize that fear is outweighed by benefit. Although stepping out of my comfort zone might be tough at first, it’s always worth it in the end. And even if I look like an idiot; I know that it’s no big deal, and that I’m better because of it.

• I win small victories first. In order to develop greater communication confidence, I achieve success in smaller situations first. Then, when I’m faced with something bigger and harder, it is this confidence I draw upon to face these new challenges with enthusiasm and readiness.

LET ME SUGGEST THIS...
I challenge you to read these to yourself every morning for a month. Just try it. See what happens. Email me when you’re done to let me know how your attitude has changed.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott's latest book at www.hellomynameisscott.com!

Tuesday, August 29, 2006

It's not about the nametag

On January 14th, 2005, my friend Andy was drunk.

Not wasted. Not tipsy. And not belligerent, but drunk enough that he did not care if his words hurt my feelings.

“Scott, face it,” he started, “The whole nametag thing is cool. Nobody can deny that. But come on. You already wrote a book about it. So what next? Nothing! It’s like, you have nowhere to go.”

Interesting. I listened on.

“I am not trying to rain on your parade,” he slurred, “but the thing is: there is really nothing unique about wearing a nametag. Anybody could have done that. And there is nothing unique about your book. Anybody could have written that.”

Wow. For being drunk at 4:00 AM during the final hours of a bachelor party, Andy sure gave me something to think about!

In fact, I couldn’t stop thinking about it. I stayed up all night replaying our conversation in my head. Did not get a wink of sleep. And those five words kept chiming like church bells:

Anybody could have done that.
Anybody could have done that.
Anybody could have done that.

I never told anyone about that conversation.

Maybe because I did not know the answer.
Maybe because I was ashamed.
Maybe because I was afraid.

Either way, it did not resurface until about a year later.

I had just returned to St. Louis after a giving a speech at WOMMA in Orlando. My Dad and I sat down to dinner. We were talking about the growth of my business, writing books, giving speeches and the like.

And in this almost eerie, yet proud tone that only a father could project, he said, “Scott,” with a nod and a smile, “It’s not about the nametag.”

“Huh?”

“It’s not about the nametag…” he laughed.

“…because anybody could have done that.”

“What do you mean?” I asked.

“Well, you’ve been at this thing going on six years now. Think about everything that happened: the books, the speeches, the interviews and the change you’ve brought about to yours and other people’s lives; everything that’s evolved since the day you first stuck that nametag on your shirt. Pretty remarkable, doncha think!?”

“Yeah, I…I guess it is,” I nodded.

“You see, the fact that you wear a nametag is not what’s brilliant. The brilliant thing is what you’ve done with it.”

And at that exact moment, I knew Andy was both right AND wrong.

Why he was right: sure, maybe my original idea was not unique. Anybody could have slapped on a nametag every day. Hell, they did that in Seinfeld.

But what WAS unique was what that idea had turned into.

Why he was wrong: Andy said that after my first book, I had nowhere to go.

This could not have been farther than the truth. In fact, it was the opposite: I had everywhere to go! And I still do! And I can’t wait to get there!

Folks, the lesson is simple:

It’s not your idea; but what your idea BECOMES that matters.

(Well, that, AND, "always ignore the drunken ramblings of your friends at 4 AM.")

LET ME ASK YA THIS...
What was the best idea you had in the past year? What did it become?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?

Find out in Scott's latest book at www.hellomynameisscott.com!

Monday, August 28, 2006

How to become the Luckiest Person You Know


Milton Berle said, "If opportunity doesn't knock, build a door."

Horatio Alger said, "Luck happens to those who greatly increase the chances of its occurrence."

This brings up an important question: Does opportunity only knock once?

I used to think so. Because that’s what I’d always been told. By the media, by my friends, by my teachers, by everyone.

You only get one shot.
You’ll never get a second chance.
Opportunity only knocks once.

Then, after college, I started to get lucky. Like, all the time. Lucky with people. Lucky with business. Lucky with life.

My new neighbor became my best friend.
I landed huge interviews on CNN and NBC.
I encountered complete strangers who changed my life.
I experienced moments of online serendipity that drove millions of people to my website.

Amazing stuff just started happening to me. And I thought, Man, I’m really lucking out!

Then I read somewhere that L.U.C.K was an acronym for “Laboring Under Correct Knowledge.”

And I realized something: it’s not that opportunity only knocks once. It knocks all the time. Probably every day. The problem is: people don’t listen. Sure, they might hear it, but they don’t take action.

Maybe because they’re too busy.
Maybe because they think it’s a fluke.
Maybe because they think they’re not lucky.
Maybe because they don’t think it’ll be worth answering.

In other words, pessimism.

I don’t know about you, but I don’t hope for opportunity - I expect it. Every day. Not because I deserve it, but because I’ve learned how to magnetize and leverage it. In fact, I’d say that I’m the luckiest person I know. And I think I can help you be the same:

6 Steps To Becoming The Luckiest Person You Know

1. Affirm. Every morning, affirm to yourself that great things are going to happen to you today. That you’re going to experience incredible personal and professional opportunities. That you will be a magnet for cool stuff and people.

2. Beware. Always be on the lookout for potential opportunities. Keep your eyes and ears open. Think into the future and ask, “What could this lead to?”

3. Celebrate. Whenever one of those “lucky” incidents happens, give thanks. Be excited that you proved yourself right. And say to yourself, I knew this was going to happen!

4. Documentation. Write them down. Keep track of your moments in an Opportunity Journal. You might try doing this with a partner with whom you can share your mutual opportunities.

5. Evaluate. Look for trends. Figure out what you did right. Figure out what correct knowledge you were laboring under.

6. Frequency. If opportunity already knocked once, invite it back. I’m sure it would love to stop by again.

John Maxwell was right: “Opportunity always takes NOW for an answer.”

LET ME ASK YA THIS...
Who's the luckiest person you know?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott's latest book at www.hellomynameisscott.com

Thursday, August 24, 2006

The Approachability of Web 2.0

It's true: blogs, instant messaging, wikis, widgets, podcasts and the like are all contributing to a higher level of approachability on the internet.

This article from Brand Republic says, "It's better to let users talk about you in a branded environment: A brand can gain so much in terms of the credibility it will receive by being approachable and having a human face rather than just communicating one way."

<-----Look here. This is a Meebo Widget. It's the coolest thing I've ever seen on the Internet.

Here's how it works: click on the above image (or here) and you'll be transfered to my website's Contact page. This widget enables you to simply type a private message in the box below, and if I'm online, I will chat right back!

Unbelievable.

Here's a toast to you, Web 2.0! (Holds up a glass of Crystal Light)

LET ME ASK YA THIS...
What's your favorite part of Web 2.0?

LET ME SUGGEST THIS...
Get a Meebo Widget today. Start interacting with your customers. Let me know what happens.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott's latest book at www.hellomynameisscott.com

Wednesday, August 23, 2006

The World is a Mirror, Part 8

A is for ATTITUDE
B is for BREAK PATTERNS
C is for CONSISTENCY
D is for DISCIPLINE
E is for EVOLUTION
F is for FRIENDLINESS
G is for GOOD WITH NAMES
H is for HAPPINESS

A long time ago I saw a bumper sticker that read “HAPPINESS IS SKIING.”

I liked it. I liked how specific it was. And later that day it dawned on me: happiness can be whatever you want it to be. And, nobody can take that away from you - that’s what’s so great about it.

So, at the risk of addressing a vague and difficult topic usually handled by people like The Dali Lama, here goes…

For me, Happiness is Nametags. Has been for a long time. And while I’m not trying to boil down my happiness to only one source, nametags are definitely a biggie.

Like the smile from a bored, tired cashier’s face who says, “Hey Scott!”

Like the childlike curiosity which engages complete strangers to interrupt their patterns, break the silence and ask me a question.

Like the relief I sense when someone who otherwise would’ve forgotten my name still said hello.

Like the jokes I’ve heard 10,000 times that make me, the joker, and the other people on the airplane grin, i.e., “Scott, do you have a memory problem?”

I could go on.

The point is: it’s been 2,119 days. Not a single one has gone by during which I wasn’t happy, at least for a little while. And sure, I’ve received a heck of a lot of criticism – even hate mail! - for wearing a nametag 24-7. People accuse me of being weird or crazy. That I just want attention. That I’m just trying to stand out and be different.

Whatever. Let the haters say what they want. My nametag isn’t for me; it’s for other people. To make them friendlier. To make them happier. I’ve merely become happier in the process because the world is a mirror.

WHAT REALLY MATTERS: I’ve discovered something that makes me happy. And nobody can take that away from me.

Because for me, Happiness is Nametags. They make me happy because they make other people happy. (With the exception of those brave, anonymous juveniles who send me hate mail.)

So I guess that’s the key:

1. Figure out how you would complete to following sentence: “To me, happiness is ______________.”
2. Make sure the answer doesn’t hurt anybody, including yourself.
3. Guard it with your life.
4. Commence happiness.

LET ME ASK YA THIS...
What is happiness to you?

LET ME SUGGEST THIS...
Ask at least 5 people you work with the same question.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott's latest book at www.hellomynameisscott.com

Tuesday, August 22, 2006

HELLO, my name is Podcast, Episode 11: Marketing Monger

My friend Eric Mattson, aka The Marketing Monger, is doing something very cool.

He's smack-dab in the middle of conducting 1,000 podcasted interviews of marketers, innovators, entrepreneurs and other interesting people. I had the pleasure of helping out with his latest. Check it out:

HELLO, my name is Podcast, Episode 11: Marketing Monger

LET ME ASK YA THIS...
What the heck is a monger?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

Are you That Guy?
Find out in Scott's latest book at www.hellomynameisscott.com

Monday, August 21, 2006

Ask, "Why me?"

Any time you are selected, promoted, congratulated, make a sale, secure an interview, get published or accomplish anything, you need to ask “Why Me?”

Don’t be shy. Most people are glad to tell you why they picked you. But you need to be proactive.

Especially when it comes to:


  • Bosses
  • Coworkers
  • Audience members
  • Readers
  • Strangers
  • Media
  • Customers
  • Prospects

    “Why me?” is NOT an easy question to ask; especially when you’ve just been promoted, for example. I suggest you pre-empt your inquiry with explanations like:

  • By the way, I’m just curious…
  • You know, I want to continue this success in the future, so would you be willing to tell me…
  • Oh, and whenever I work with someone new, it’s my policy to ask…

    You need to know the answer to this question.

    Not because you’re an ego maniac.
    Not because you’re looking for strokes.
    And not because you want to boost your self-esteem.

    You need to know because what people remember about you is who you are.

    You need to know because the reasons people selected you are things you need to duplicate in the future.

    My suggestion is to keep a “Why Me Journal." This will help you discover commonalities among your accomplishments and provide a window for who you are and how you’re effectively making a name for yourself.

    LET ME ASK YA THIS...
    What's your usual answer to the question, "Why me?"

    LET ME ASK YA THIS...
    Try keeping that journal for a month. See what happens.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's latest book at www.hellomynameisscott.com
  • Friday, August 18, 2006

    Small Victories First

    (This post was inspired by parts 1 & 2 of recent audience FAQ's )

    Small victories build momentum.
    Small victories validate self-assurance.
    Small victories pave the way for later success.
    Small victories enable you to take bolder action.
    Small victories stretch your boundaries one mile at a time.

    This goes for everything: dating, sports, conversation, business, shyness, speaking in public and the like. You must win small victories first. For example:

    • If you’re terrified of public speaking, try giving a toast at the family dinner table.

    • If you’re afraid of approaching strangers, go to the mall and strike up conversations with people who won’t reject you: clerks, salespeople and cashiers.

    • If you’re reluctant to make sales calls, ring a few companies and ask several product-related questions to warm yourself up.

    • If you’re fearful of writing and publishing articles, start a blog and post short entries to test the waters and get feedback from readers.

    • If you’re scared of approaching a cute girl in a bar, try chatting with the cute bartender first.

    • If you’re nervous about giving a speech in front of 300 people, go to a club and sing karaoke in front of 50 people.


    Ultimately, we’re talking about confidence: in yourself, in your abilities, in your business, in your ideas and in your beliefs. And no matter what level you’re at right now, it is through small victories that your confidence experiences a boost. In the words of Anais Nin, “Life shrinks or expands in proportion to one's courage.”

    But let’s go back to the origin of confidence: self-limiting beliefs. I’m often asked by my audience members, “Approachability? But what if I’m shy? What if I’m introverted?”

    Good questions. In fact, since I’ve been asked those questions so many times lately, I’ve been brushing up on my shyness research. And without getting too scientific or psychological, here’s what I learned:

    • Shy people are confined to the reality of the past instead of the potential of the future (Goodbye to Shy, 143).
    • Shy people don’t think others are worth talking to anyway (Don’t Be Shy, 31).
    • Shy people believe it’s their “fate,” and were born to be ignored (Help for Shy People, 98).
    • Shy people have one thing in common: they’ve all been told they were shy by other people (Help for Shy People, 20).

    But this isn’t about shy people - this is about ALL people. These facts represent the true nature of confidence as a function of self-limiting beliefs. It reminds me of great quotation by my favorite author, Anonymous, “If you put a small value upon yourself, rest assured that the world will not raise your price.”

    Because you are what you believe.

    First example: if you believe your past victories were just flukes; that you simply “lucked out,” you’re creating a dangerous pattern which focuses on the losses rather than the gains. As a result, this pattern will produce a negative attitude, thereby disabling self-confidence in future situations.

    VICTORY LAP #1: focus on past successes instead of failures. Figure out what you did right, believe that it will happen again, and then repeat those positive actions.

    Second example: if you believe you were born or raised a certain way, or that some ridiculous 70 question test which indicated your personality type pigeonholed you into becoming who you are, remember: people change. Every day. You don’t have to be your past.

    VICTORY LAP #2: make a list of five characteristics you possessed growing up. Read the list aloud, and if you don’t like it, rip it up. Hell, burn it if you can! (Unless you’re in the airport.)

    Final example: if you believe you are who you are because that’s what people always told you, remember these two quotations: “Nobody can make you feel inferior without your consent,” (Eleanor Roosevelt), and “It ain't what they call you; it's what you answer to,” (W.C. Fields).

    VICTORY LAP #3: think about the way people have always described you. Consider how those words have shaped your confidence.

    Now that you have a better understanding of how your beliefs affect self-confidence (or lack thereof), use these five steps as a guide for your next small victory:

    1. Recognize. No matter how small, take the time to say to yourself, “That was a victory! I just won. I overcame something that was previously difficult. Awesome.”

    2. Rejoice. Find a way to celebrate. Get a little bell for your desk. (I ring my bell every time I book a speech or sell a book.) Jump up and down. Say a prayer. Give thanks. Give a high-five to someone in your office.

    3. Record. Keep a Victory Log. Write down the time, date, type of victory, what self-limiting belief(s) you overcame to achieve it and WHY you overcame it.

    4. Review. At the end of each week, go back through your journal and take note of your victories. Give thanks for all of them.

    5. Replicate. Think about the week ahead: how will you expand those victories into larger successes?

    I think the famous poet Bryant McGill said it best, "Minor successes, when added together, can become the sum of change."

    That’s the key to self-confidence: small victories first.

    LET ME ASK YA THIS...
    What's your most recent small victory?

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's latest book at www.hellomynameisscott.com

    Thursday, August 17, 2006

    The Nametag Guy is the 181st “Really Awesome-est" Person on the Internet!

    It's true! This certificate even says so.

    Are you really awesome? If so, you can prove it to the world (and the web) by registering your site at www.isreallyawesome.com.

    Finally, proof that I am really awesome. Best five bucks I ever spent.

    LET ME ASK YA THIS...
    Are you really awesome?

    LET ME SUGGEST THIS...

    Give me the three most really awesome websites you'v ever been to.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Wednesday, August 16, 2006

    Damn it Amazon, you're killin' me!

    A handful of people emailed me complaining that they had difficulty ordering my book from Amazon.com.

    I have no idea why. It shouldn't say 1-3 weeks for delivery. That's ree-diculous. I emailed the help desk to try and find out what's going on.

    In the meantime, when you order the How to be That Guy, do so through the store on my website. It's a heckuva lot easier that way and I can personally autograph each copy too.

    Sorry about this folks. Friggin' Amazon.

    LET ME ASK YA THIS...
    Have you ever had ordering/service problems with Amazon?

    LET ME SUGGEST THIS...

    If you sell goods online; always have more that one payment option.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's latest book at www.hellomynameisscott.com

    Tuesday, August 15, 2006

    Scott Teams Up with USA Network!

    At USA Network, characters are welcome. And now, USA has created a community where characters from across the country can come together.

    You can become a member and upload your videos, photos and profile.

    You can share your hidden talent, a celebrity impersonation, or a revealing glimpse into your life.

    Chat and interact with thousands of other members, and get to know some of the other characters of the U.S.A.

    I just got my profile up. It was a lot of fun. So, I'm curious to see how this project progresses!

    In the meantime, I encourage everyone to submit their profile on www.showusyourcharacter.com.

    LET ME ASK YA THIS...
    Are you a character?

    LET ME SUGGEST THIS...

    Create your profile, email me the link and I'll post it on the blog!

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's new book at www.hellomynameisscott.com

    Monday, August 14, 2006

    You can learn a lot about a person simply by...

    ...checking out the playlists on their Ipod
    …checking out their MySpace profile
    …checking their Internet search history

    …dancing with them

    …eating a meal with them

    …examining the one thing that makes them serious

    You can learn a lot about a person simply by…

    …going through their Tivo settings

    Googling them

    …hanging out with their friends

    …how they act in an airport
    …how they handle rainy days, lost luggage and tangled Christmas lights
    …how they react to someone with disabilities
    …how they spend their free time
    …how they tell a story

    You can learn a lot about a person simply by…

    …looking at what they enjoy
    …looking into their eyes
    …looking through their wallet
    …looking at their handwriting

    …observing them in their natural habitat

    …perusing their bookshelves

    …playing a round of golf with them
    …playing poker with them

    …seeing which podcasts they subscribe to

    …sitting at their desk

    You can learn a lot about a person simply by…

    …the kind of prayers they pray
    …the relationship they have with their pet
    …the things they laugh at
    …the way they die
    …the way they treat the receptionist

    …their feet
    …their hands
    …their handshake
    …their tattoos
    …their trash
    …their voicemail message

    …visiting their home

    …watching how they shop
    …watching pornography with them
    …watching them cook

    You can learn a lot about a person simply by…

    …what they quote
    …what stuff they hang onto
    …what stuff they throw out
    …what they download
    ...what they do in an elevator
    ...what pics they post on Flickr
    …what they drink
    …what they pack during an evacuation
    …what they read
    …what they watch

    …what other people have to say about them

    …where they sit on the first day of class

    LET ME ASK YA THIS...
    How can people learn the most about you?

    LET ME SUGGEST THIS...

    Put yourself into several of these situations - what does that say about you?

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's latest book at www.hellomynameisscott.com

    Friday, August 11, 2006

    Adventures in Nametagging: Student Leader Style

    In the past week, I've had the opportunity to give three speeches at two different student leader events. The first was NCADA (National Council on Alcoholism and Drug Awareness). The Missouri State Conference was held here in St. Louis, so I got to meet over 200 awesome students, many of whom are from my hometown. And yes, I did hang out with my fellow Parkway North folks - go Vikings!

    This event was especially cool for a few reasons. First of all, I've always been a supporter of the cause. I don't drink, smoke or use any other drugs, and to be able to share those experiences with these students was truly awesome. My anti-drug is a nametag, I told the students.

    Also, my mother and grandmother were in the audience. They rarely get to see me speak, and especially with a topic like this, it was wonderful to have them there. I even got to share one of my favorite original poems, When I Was A Kid.

    Then, yesterday I spoke at the annual conference of ACACIA fraternity. These guys were AWESOME! In this picture, we're running an exercise called "What's the Obscure CPI?" They found out some pretty interesting stuff about each other, some of which I probably shouldn't repeat ;)


    And the cool thing about working with the guys from ACACIA was their philosophy on "uniqueness." I read in ACACIA's Strategic Initiative, "Rising to the Challenge," that all men in this fraternity strive to be unique, NOT different. Nice! And I also quoted President David Allen, who said, "The most important man in your chapter is the next one you recruit."

    LET ME ASK YA THIS...
    What's your anti-drug?

    LET ME SUGGEST THIS...

    Think about when you were a student. What choices you made then have an effect on the way you do business now?

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Are you That Guy?
    Find out in Scott's latest book at www.hellomynameisscott.com

    Thursday, August 10, 2006

    PDF's are the devil...

    Ok, I screwed up. Here's the deal...

    Sorry for all the link problems. With the new website going up, I've been having difficulty with file transfers. Several of the chapter previews didn't come through, and for that, I am very sorry. This has never happened before.

    I've received a few emails and comments from people who were upset about my poor blogging the past two weeks. So, here's the deal: if you were one of those frustrated people, call my cell phone (314) 374-3397 and I'll be happy to send you a free copy of the new book.

    My bad!

    The ebook should still be working, however. Check it out:



    Let Me Suggest This...
    37 Exercises to Help You Be More Approachable, Become That Guy and Make a Name for Yourself.




    LET ME ASK YA THIS...
    Are you That Guy?

    LET ME SUGGEST THIS...

    List 5 reasons you are That Guy (even if you're not a guy!)

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Wednesday, August 09, 2006

    It's not who you know, it's who knows you

    "I got more out of the first 20 pages of this book than an entire marketing book! It's perfect for all experts - even if you're not a guy!"

    --Julie Hood, The Organized Writer


    Today's Free Chapter:
    Chapter 41: It's Not Who You Know, It's Who Knows You




    LET ME ASK YA THIS...
    Are you well known or known well?

    LET ME SUGGEST THIS...

    Next time you meet someone who says, "Wait, I've heard of you before!" ask them why. Find out what you did to make that happen. Repeat often.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Tuesday, August 08, 2006

    Don't Be Selfish with Your Knowledge

    "I was engaged from the start! Scott's book isn't just about branding or growing your business – it’s about growing yourself. "

    --Belinda Brin, Manager of Org. Learning, Nestle Purina


    Today's Free Chapter:
    Chapter 13: Don't Be Selfish with Your Knowledge




    LET ME ASK YA THIS...
    Are you mentoring anybody?

    LET ME SUGGEST THIS...

    Write a list called Top Ten Business Lessons Learned in 2006. Email it to all of your customers, prospects and colleagues.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Monday, August 07, 2006

    Yoda Was Right

    "If you're seeking more notoriety, more fame and more success - or if you just want to be more approachable - grab Scott’s book and DEVOUR it now!"

    --Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling


    Today's Free Chapter:
    Chapter 40: Yoda Was Right!



    LET ME ASK YA THIS...
    How does size play a part (or NOT play a part) in your business?

    LET ME SUGGEST THIS...

    Think about a brand/company/business that is SMALL. What are they doing right?

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Saturday, August 05, 2006

    Screw the Operator!


    "Regardless of industry, profession, or stage in life, Scott's unique insights and lessons about approachability, networking, and branding ring true on every level. Using the tips and tactics gleaned from this book will make our business a whole lot easier!"

    --Jason VanDiver, Alumni Affairs Manager, Wayne State University




    Today's Free Chapter:
    Chapter 37: Screw the Operator!

    LET ME ASK YA THIS...
    Do do everything the operator says?

    LET ME SUGGEST THIS...

    Before Monday, change your voicemail, name announcement and the way you answer the question, "May I ask who's calling?" Watch what happens.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Friday, August 04, 2006

    Allow Customers to Participate in Your Brand


    "Even though I've only read four books in my life, this one is my favorite!"

    --Steve Ginsberg, Scott's Older Brother

    Today's Free Chapter:

    Chapter 25: Allow Customers to Participate in Your Brand




    LET ME ASK YA THIS...
    How do you help your customers participate in your brand?

    LET ME SUGGEST THIS...

    List 5 brands you participate in. Apply those techniques to your own!

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Thursday, August 03, 2006

    Don't sell, enable people to buy


    "If you want to be That Guy, then listen to This Guy - Scott Ginsberg. He not only knows what he's talking about, he lives what he is talking about. Using one or two of the 47 lessons in this book will take you to an even higher level of success."

    ---Shep Hyken, CSP, Author of Moments of Magic

    Today's Free Chapter:
    Chapter 12: Don't Sell, Enable People To Buy


    LET ME ASK YA THIS...
    What's the difference between selling and enabling?

    LET ME SUGGEST THIS...

    Think about the last time you hired a service professional or bought a new product: did they "sell" you, or enable you to buy? How?

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Wednesday, August 02, 2006

    If you don't intentionally create a brand for yourself, someone will create one for you

    "I was engaged from the start! Scott's book isn't just about branding or growing your business – it’s about growing yourself. "

    --Belinda Brin, Manager of Org. Learning, Nestle Purina

    Today's Free Chapter:

    Chapter 5: If You Don't Intentionally Create A Brand For Yourself, Someone Will Create One For You



    LET ME ASK YA THIS...
    Who created your brand: you or someone else?

    LET ME SUGGEST THIS...

    Consider your favorite brands. Ask yourself what actions those individuals took on a daily basis to reinforce them. Find a way to mirror those actions in your own.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com

    Tuesday, August 01, 2006

    Scott Ginsberg gives away 9 free chapters (PLUS 37 bonus tips) from his new book

    "If you're seeking more notoriety, more fame and more success - or if you just want to be more approachable - grab Scott’s book and DEVOUR it now!"

    --Jeffrey Gitomer, Bestselling author of The Little Red Book of Selling

    There are 47 chapters in this book. 47 ideas, techniques and tools that will help you create an UNFORGETTABLE brand that MAGNETIZES more business.

    And I'm going to give you 9 of them for free!

    Starting today, I will be posting one chapter a day for the next two weeks. They are yours to enjoy. Feel free to send them to anyone and everyone. Even invite your friends to come here and download the chapters themselves!

    Today's Free Chapter: Chapter 1: How To Be That Guy


    Also, as a companion guide to the new book, I'm giving away this special free ebook:

    Let Me Suggest This...
    37 Exercises to Help You Be More Approachable, Become That Guy and Make a Name for Yourself.


    It's yours. For free. Enjoy! And don't forget to email it to all your friends. Just tell 'em The Nametag Guy sent ya! (Thanks to Design Shark Studios for the ebook!)

    LET ME ASK YA THIS...
    Are you That Guy?

    LET ME SUGGEST THIS...

    Buy the book and find out! ;)

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag
    www.hellomynameisscott.com