Tuesday, December 19, 2006

The Nametag Guy's final post of 2006

So, I was hoping to have this AMAZING year-end post that (a) wrapped up everything I learned in 2006, (b) left you with a poignant point to ponder or (c) was really, really funny.

But I got nothing.

It's been the busiest, craziest, most fun and most educational year of my life. And I'm tired.

However, before I call it a year, I wanted to share one final story.

On October 20th, I received an email from a meeting planner at a Fortune 500. For the record, I changed the person's name and sex. Here's what it read: (emphasis mine)

Dear Scott,

I'm trying to figure out how to incorporate you into our world. Annually my group has a national meeting. In the past speakers have not really added ROI for the $$$ we pay to have them.

Have you spoken for any pharmacy companies before? Although I love your "down to earth" approach, you would have to tone that down a bit due to all of our inhouse redtape (diversity, etc.).


Jackson Green, CMP

* * * *

OK. Here's what I wrote back to him:

Morning Jackson! Great to hear from you.

I actually just took on a new client in the pharmacy industry. Approachability is huge for reps in that arena, so I would love to be a part of your annual event.

However, while I respect the culture of your company, it's important for you to know something: I never tone down who I am.

If you think the type of style I bring to the stage will offend people or make them uncomfortable, that's totally cool. I understand and I don't expect everyone to like me! But if that's the case, then I'm probably not a good fit for your company.

Take care.


Do you think he wrote me back?

If someone asks you NOT to be yourself, screw 'em.

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag

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