"If you want to be That Guy, then listen to This Guy - Scott Ginsberg. He not only knows what he's talking about, he lives what he is talking about. Using one or two of the 47 lessons in this book will take you to an even higher level of success."
---Shep Hyken, CSP, Author of Moments of Magic
Today's Free Chapter:
Chapter 12: Don't Sell, Enable People To Buy
LET ME ASK YA THIS...
What's the difference between selling and enabling?
LET ME SUGGEST THIS...
Think about the last time you hired a service professional or bought a new product: did they "sell" you, or enable you to buy? How?
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Author/Speaker/That Guy with the Nametag