Friday, July 07, 2006

Adventures in Nametagging - Gitomer Style

I'm in Charlotte this weekend hanging out with my buddy Jeffrey Gitomer, along with the WAY cool staff at BuyGitomer and TrainOne.

We're just hanging out, brainstorming, sharing book ideas and having a blast. These guys are the best in the biz. It's truly an honor to watch how the REAL pros do it, and do it right. I've only been here one day and already I'm learning a ton!

Also, great little story for ya. On the plane ride out here, I found an old copy of Reader's Digest from March 2004. There was a quip about marketing that was SO classic, (and SO appropriate, considering last week's podcast, Marketing & Dating Are The Exact Same Thing), that I just had to rip it out of the magazine so I could share it with ya:

MARKETING FOR BEGINNERS

  • You see a gorgeous girl at a party and you say to her, "Hi, I'm very rich. Marry me!" That's Direct Marketing.
  • You see a gorgeous girl at a party and you get her telephone number. The next day you call her and say, "I'm very rich. Marry me." That's Telemarketing.
  • You see a gorgeous girl at a party. She walks up to you and says, "You're very rich." That's Brand Recognition.
  • You see a gorgeous girl at a party and say to her, "I'm rich. Marry me." She slaps you in the face. That's Customer Feedback.

    Once again, I stand by my theory: marketing and dating are the exact same thing.

    LET ME ASK YA THIS...

    Finish this sentence: marketing is just like ____________.

    * * * *
    Scott Ginsberg
    Author/Speaker/That Guy with the Nametag

    Do you want to be That Guy?

    Find out how in 25 days with the release of Scott's forthcoming third book!

    Check out www.hellomynameisscott.com for all the juicy details!

  •