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Friday, June 30, 2006

HELLO, my name is Podcast - Episode 10: Are Marketing & Dating the Same Thing?

One of the first principles I teach in my books and speeches is that approachability is a two-way street. The word comes from the Latin verb apropriare, or “to come nearer to.” This means that in addition to being proactive in approaching customers, prospects and friends; you also must position yourself, your company, your ideas, your value and your services in a way that magnetizes them to YOU.

A few years ago I was explaining this theory to one of my clients. She interrupted and asked, “Scott, I’ve been wondering this for a few months now: does wearing a nametag 24-7 ever help you get dates?”

Ha! If I had a nickel for every time someone asked me that.

But while I explained to Pam that my nametag was a signal for friendship - not a pick-up tool – something dawned on me.

Marketing and dating are the exact same thing.

Listen to (or download) my latest podcast to find out why! Or, if you're not in the listening mood, read the article here.

LET ME ASK YA THIS...

In what ways are marketing and dating the same?

* * * *
Scott Ginsberg
Author/Speaker/That Guy with the Nametag
www.hellomynameisscott.com

Labels: hello my name is podcast

3 Comments

3 Comments:

At 7:44 AM, RaceyGirl said...: Best podcast EVER.
I blushed the whole time. (:
At 5:47 PM, hellomynameisscott said...: Testing, 1,2,3
At 12:09 AM, Computer Repair Guy - Paul said...: Scott,

Just listened to your latest podcast regarding dating and marketing.. that was awesome!

I really liked your advice regarding noticing the unique things about the girl... I realised that occasionally I've done that in the past and it has gone down really well, its good to be made aware of it now as i think I did it without realising.. I think girls like it when you notice the little things about them, definately sounds like it has worked well for you... keep up the good work..

heh, since I found your site Ive probably told about 20 people about you, simply because of the cool story - I usually say something like "hey, there is this guy in america who wears a nametag every day of his life, he even got it tattooed on his chest!"

hope you have a great weekend Scott.

By the way, that girl sounds like a cool chick =) congrats mate..

cheers

Paul