When I was speaking in DC a few weeks ago, I spent a few hours cruising around Georgetown.
This particular store caught my eye. At first I walked right past it. But when my nose twitched from the sweet aroma of bath products, I stopped, started laughing and thought, wait a minute...what did that sign say?"
Upon closer inspection, here's what I saw:
Ok. That's just cool. So cool that I walked inside, found the manager and asked, "Your store is awesome! Do you have a card?"
Of course they did. I learned that Lush has been around since the late seventies, although their first official shop opened in 1994. Today they have 370+ shops around the world and also operate mail order businesses from the UK, Canada, Australia, Italy, Japan, Sweden, Hong Kong, Switzerland, Hungary, Germany, Taiwan and the United States.
They hand-make the cosmetics in UK, Italy, Canada, South America and Japan (in their own production facilities) so that every product available in their shops or sent to you by mail is as fresh as it can possibly be. Why? Because fresh products work better and use fewer preservatives.
Their aim is to have the youngest, freshest products in the history of cosmetics.
Great stuff.
LET ME ASK YA THIS...
When was the last time a cool storefront made you stop and walk in the door (when you normally would've kept walking)?
* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
4 comments:
LUSH's stuff is fantastic; they're the real deal. Their Karma soap is just yummy, and they're really good at communicating with customers in a genuine way. (Plus, they stick with their mission, even as they're growing their business.)
Great to have you back Scott. Hope you enjoyed your vacation.
Many years ago in Tampa Bay, there was a mental health institution called Horizon Hospital. Their "line" was ... "If you don't get help at Horizon, Please....get help somewhere."
Around that time, I passed a restaurant who had a sign that read.... "If you don't eat here, please eat somewhere!"
Made me slow down and laugh...which is NOT a great idea on US 19 in Pinellas County, FL.
They stole my word. Oh well, I guess I'll share "happy." :)
LuvSac did a 'monsters' collection a few months back, it was stellar (another word I'm thinking of owning). The monsters had supermodel bodies... Hard to explain, excellent campaign. I can't count the times I asked for a sign when they went down. :)
It might have been when I saw that Lush finally opened in Chicago!
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