Monday, June 19, 2006

Before you go back to work, enjoy free cookies and water!

BIN 36 Chicago is open for breakfast lunch and dinner daily and features contemporary American cuisine with an emphasis on seasonal ingredients and wine pairing.

I ate a quick lunch at BIN 36 last week. At the end of the meal, my client Kerry told me, "Oh, and don't forget to grab cookies and water when we're done!"


"Oh yeah, they give you free cookies and a bottle of water for your walk back to work. Isn't that great?"

Yes. Yes it is. Possibly the greatest thing ever.

That's what I'm talkin' about. Here's a business that gets it. Don't just make a FIRST impression on the way IN, but make a LAST impression on the way OUT. All customer/guest experiences, conversations and encounters need to be the same way.


How else could businesses leave the customer with a UNFORGETTABLE impression?

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Scott Ginsberg
Author/Speaker/That Guy with the Nametag