Friday, March 10, 2006

Hey! You're the "No More Excuses Guy"!

During a recent chapter meeting of the National Speakers Association, Sam Horn and Sam Silverstien riffed back and forth about branding, marketing, developing expertise, visibility and the like. During one particular rant, Sam #2 told the following story:

"It was the night before a recent speaking engagement. I was checking in at the hotel when two women must have recognized me from the conference program.

'Hey, aren't you our speaker for tomorrow?' they asked.

'Oh, well, yeah - I'm Sam Silverstien. Nice to meet you!'

'Yeah, yeah!' they gleamed, "You're the No More Excuses Guy!

* * * *

See, that's exactly what I'm talkin' about.

That Guy: any businessPERSON, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability
and approachability fuse together to form something so incredibly
valuable, so incredibly cool; that customers not only magnetize to
that person, but will actively tell all their friends about that person.

Big props, Sam. Way to go. Way to be that guy. Way to be somebody who reminds everybody of nobody else.


Do you know anyone who is "That Guy" (or "That Girl")?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag