I've been writing a regular column for RainToday.com for several months now. If you haven't heard of these guys already, here's what they're all about. RainToday.com is the premier online source for insight, advice, and tools for service business rainmakers, marketers, and leaders. Based in Framingham, Massachusetts, RainToday.com's core offerings include:
The RainToday philosophy is "Service providers have much to learn from each other, no matter your particular area of expertise or professional practice. In key areas that matter to all our clients -- such as demonstrating tangible value from intangible work, establishing and maintaining high levels of trust, or partnering for the long term -- we are more alike than we are different."
Most importantly, RainToday just released an awesome overflowing-with-content-numbers-graphs-and-quotations book full of cutting edge, mind-blowing-research on the publishing industry. It's called The Business Impact Of Writing A Book: Data, Analysis, And Advice From Professional Service Providers Who Have Done It.I read the entire book cover-to-cover as soon as my editor sent it out. (My phone interview took about an hour, from which a handful of quotations are included in the text.) And out of all the 70+ pages, here's what I found to be most fascinating:
"Survey respondents claim that the average DIRECT revenue (money from book sales) from getting published was $210,728; while the average INDIRECT revenue (money from consulting, speaking and related services) was $1,194,082."
In which case, let me just say this: if you are a service provider and you are a) thinking about writing a book, b) have always wanted to write a book, or c) are presently working on a book, go to RainToday.com right now and buy this guide. It will simultaneously exhilarate AND scare the hell out of you. Which is exactly what you need. Because writing a book is the hardest thing you'll ever do in your life. But it'll be worth it the next time you're sitting on an airplane beside a potential customer to whom you can say, "Oh, here! Enjoy a copy of my new book!"
LET ME ASK YA THIS...
How has writing a book changed your business?
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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
3 comments:
Scott, you are spot on as usual. Writing a book makes a big difference in how people respond. I have been hesitant to say I have written, or pull out a copy of my marketing books because I feel like I am being cocky. But the reactions I get are very positive, usually people want me to sign it and are very grateful. Of course I have picked up a few consulting gigs from the book as people are very impressed with my knowledge. The funny thing is, most of them never read the book, they just assume I'm smart since I wrote it.
One of the things I recommend to my new clients is to write a book, or at least or short pamphlet sharing their knowledge of the industry with customers. It positions you as an authority in your field and provides a nice chunk of useful information for current and potential clients.
Well this doesn't really have to do with today's post. People watching is fascinating. I could spend hours doing it. It is always interesting to see how people interact with each other.
I have included you on MY blog role as well now. I throughly enjoy your blog and I am hoping that I can bring some of the traffic from my blog to yours.
Keep up the good work!!!!
Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.
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