Wednesday, January 04, 2006

The Cleveland Marriott gets my vote for best employee nametags ever

I stayed at the Cleveland Marriott Downtown at Key Center last weekend for a wedding. As soon as I checked in, I noticed the employee nametags had something noticeably different on them: another name. (Sorry the pic is tough to see...not an easy shot)


"Why does your nametag say 'The Boss' on it?" I asked Jonathan.

"Oh, Bruce is my favorite! See, we all have a different musician underneath our name - you know, to promote the Rock N Roll Hall of Fame."

"Ahhh...nice. Great idea. So, what's your favorite Springsteen song?"

"I'd say 'Born to Run,'" Jonathan said.

"Good call! 'Glory Days' is my jam," I said.

"Yeah, that's a great one too...well, here's your room key, Mr. Ginsberg. And let me know if I can do anything else for you. Enjoy your stay!"

* * * *

I stay in hotels a fair amount. But rarely do I tell everyone I know about a conversation I had at the check-in counter.

And why?

Because they usually suck. Or don't exist. Or begin with "Name?"

But in about 30 seconds, this frontline employee made an UNFORGETTABLE first impression. And a big part of that was discovering the CPI, or Common Point of Interest via his employee nametag.

Upon checking out, I wrote Jonathan a glowing comment card. That's the first time I've ever done that in my life. After I handed it to him he said, "Mr. Ginsberg, I noticed you wore a nametag all weekend - even on your tux! You must really like nametags, huh?"

"You have no idea."

LET ME ASK YA THIS...

When was the last time a frontline employee stepped onto your front porch?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

13 comments:

First comment card EVER? I dunno that I believe that.
Those nametags rocked.

Every day!

Maybe it's because I'm 6'10", but still everywhere I go, its inevitable that people ask, "How tall are you?" "I bet you get that asked all the time?" "Do you play basketball?" Where do you buy your pants?" The list goes on...

I guess this is a little different from a glowing conversation about something that interests both parties, but I wanted to share that I can't go anywhere without being approached.

I have a natural nametag....my height!

Hey Patrick, how's it going? My name is Moose and you don't know me from a mouse in your house but you seem like a pretty cool guy, just thought I'd say hello.

I like using just my last name when I wear nametags. People get a chuckle when they see a young man of average joe stature labeling himself "Moose". Gets a conversation going and the name sticks.

Scott, I have a question for you. I plan to start my own blog but I'm struggling with coming up with a creative and unique name for it.

Are there any thought provoking, creative juice stirring tools or questions you use when coming up with titles or names of things...ie blogs, websites, BrandMe (as J.Gitomer calls it) or article titles?

Thanks in advance,
mouse with a heart of a moose

Moose:

I'd try to use the mouse/moose thing. Not sure how, but depending on what your product/service is, that might turn out to be a swell brand.

Keep posting your ideas here and I'm sure my readers (and I) can help you!

My profession is industrial engineering, or as my job description states, jack of all trades. It is fun, manages to pay the bills and my bosses (God bless them) are awesome.

However, the fortune I intend to leave for my children will result from business.

Cliche-Smiche, my business really is about helping people in 3 key areas of their life: Real estate (investing, buying, selling), asset protection and affordable legal service.

Everyone, at some point in their lives, is going pay someone for these services - I want to be that guy...thatmooseman friends tell their friends about when a certain 'word' comes up in conversation.

hmmm...may have just solved the question...what do you guys think?

thatmooseman

thatmooseman-
I think that idea rocks. Have you got a logo and branding in mind? Just to read "That Moose Man" is very eye catching. I'd take that and fly with it. As a designer, I'll tell you the logo possibilities (and mental imagery) that go alog with a phrase like that are endless....

Raceygirl,

I have a couple choices for logos: one is a caricature of a moose that our graphic artist drew for me, the other is kind of a silhouette, almost like a stamp. both look pretty cool actually.

themooseman

Dude, email them to me:

scott@hellomynameisscott.com

Can't wait to see 'em!

Moose droppings. It's a candy; it's a play on your name; it's an oblique reference to Goerge Carlin; it's as good a description of blogging as anything else.

I find your blog very interesting. I do, since I had to deal with the Marriott. It is a leading lodging company in the United States and other 67 countries of the world. It operates 2.900 lodging properties. At a very informative site, www.pissedconsumer.com, I found lots of negative feed backs in the address of the company. And it turned out to be useful. In my trip, I managed to avoid all the misunderstandings, due to the site.

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