Monday, November 28, 2005

Elevator Button Promotes Ad Agency's Approachability

On the way up to my mastermind meeting at The Hughes Group this morning, I noticed something unique in the elevator. There were 18 floor buttons, but one of them didn't have a number on it. Rather, it simply said: HUGHES.

(Good thing, because I'd completely spaced out on the floor of my meeting!)

Later on the way out, my friend Andy Masters made a comment about how the labeled floor light was a great front porch for The Hughes Group. And the more I thought about it, the more I realized how effective this button was in respect to professional approachability.

In the midst of 17 other vaguely numbered floor lights, only ONE had a name. Only ONE was personable. And so, the button made clients (or guests) feel comfortable by easing the commonly felt pain of, "Oh darn it, what floor was my meeting on again?!"

It's all about the little things.


How does your office make clients & guests feel comfortable?

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Scott Ginsberg
Author/Speaker/That guy with the nametag