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Monday, November 28, 2005

Elevator Button Promotes Ad Agency's Approachability

On the way up to my mastermind meeting at The Hughes Group this morning, I noticed something unique in the elevator. There were 18 floor buttons, but one of them didn't have a number on it. Rather, it simply said: HUGHES.

(Good thing, because I'd completely spaced out on the floor of my meeting!)

Later on the way out, my friend Andy Masters made a comment about how the labeled floor light was a great front porch for The Hughes Group. And the more I thought about it, the more I realized how effective this button was in respect to professional approachability.

In the midst of 17 other vaguely numbered floor lights, only ONE had a name. Only ONE was personable. And so, the button made clients (or guests) feel comfortable by easing the commonly felt pain of, "Oh darn it, what floor was my meeting on again?!"

It's all about the little things.

LET ME ASK YA THIS...

How does your office make clients & guests feel comfortable?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

2 Comments

2 Comments:

At 5:54 AM, Stuff N Memories said...: HI Scott- What is a mastermind meeting?
Esther
At 6:33 AM, hellomynameisscott said...: It's when 3-6 people come together on a regular basis to brainstorm, share ideas, keep each other accountable and, often times, devise a plan to take over the world.

Our MM Group, however, is not planning to take over the world.

Yet...