Thursday, October 27, 2005

QREATIVITY: Revolutionary Ideas Come from Ridiculous Questions

Every creative business idea begins with a question.

A question that grabs attention. A question that might sound ridiculous at the time. A question that propels a wrecking ball through the walls of ordinary thinking. But still, a question that makes every person in the room stop what he’s doing, sit back in his chair, stare off into space and say, “Huh. Now that’s an interesting idea...”

QREATIVITY is creating something out of nothing by asking BIG questions.

This idea of question-based creativity has evolved through centuries of study from around the world. “One who asks a question is a fool for five minutes; one who does not ask a question remains a fool forever,” says the ancient Chinese proverb. In the same light, E.E. Cummings once said, “Always the beautiful answer who asks a more beautiful question.” And Voltaire is famous for his words, “Judge a man by his questions rather than his answers.”

However, in the last few hundred years, other creative powerhouses like Einstein, Edison and De Bono went on to perfect question-based creativity with various techniques and experiments still used by businesspeople around the world.

But sometimes, businesspeople need to ask bigger questions. Questions that push an ideas to their very limits. Questions reminiscent to Kant’s Universalized Maxim which states “Act as if the maxim of your action were to become by your will a universal law of nature."

In other words: what if everybody did it?

Here are some excellent examples of businesspeople - some of whom became businesspeople unexpectedly - because they asked universalized questions to spark their QREATIVITY.

What if I met everyone who shared my same name?

www.davegorman.com.

What if I always said yes to everybody and everything?

www.dannywallace.com.

What if everybody wore their Lee jeans on the same day?

www.lee.com.

What if everybody in Seattle read the same book?

www.bookweb.org.

LET ME ASK YA THIS...

What BIG question could you ask today to spark your QREATIVITY?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com