I am That Guy.
And I didn’t even mean for it to happen. It just did. Because after the first 6 months of wearing a nametag 24-7 to make people friendlier, something changed. People didn’t just call me Scott anymore. They called me “Scott, that guy with the nametag.”
That’s when it all began. That’s when I became That Guy. And I never looked back. So now, as a result, being That Guy has become the single most advantageous factor of my business.
That Guy is an individual, not an actual “guy.” Just ignore the gender of the term, even though I refer to him in the masculine. That Guy is: someone whose unique personality, values and lifestyle consistently pervades everything he does, thinks and says.
In other words: somebody who reminds everybody of nobody else.
Some experts call it personal branding. Knowing thy self. Starting with your strengths. Differentiation. Keeping it real. Standing out. Being unique.
Whatever.
Same skeleton, different flesh. I like the term That Guy (or if you want, THE Guy) because it humanizes the concept of individuality. You can have lunch with That Guy. You can call That Guy for advice. You can tell your friends and customers to go to That Guy’s website. Because That Guy...is just cool. And as a result, he holds permanent shelf space in customers' mind.
I'll be addressing this topic a lot in the next few months. But for now, here are some resources to get your melon motivated:
Do you know someone who is That Guy?
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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
4 comments:
Excellent insight Scott. I would say you're that guy, to be sure. Thanks for being that guy and inspiring us to be that guy too!
Enjoyed your post and the linked article with its worksheet, but think you missed the true epiphany by "that" much.
While becoming "THAT GUY" (or THAT GAL) is certainly worth pursuing, I think it is still a step away from the even more powerful personal branding position -- "THE GUY" -- Singular. Simple. Outstanding. THE person known for being THE expert in a particular arena.
Here's an important quote from Jerry Garcia (an extremely powerful personal brand) to drive my point:
"You do not merely want to be considered just the best of the best. You want to be considered the ONLY ones who do what you do."
You are not just THAT guy who wears a name tag -- you are THE guy.
...and I am glad to be part of THE conversation.
~Don THE! Idea Guy
Yeah, totally. I ammended the article to include "...or if you want, THE guy..." because it's a similar wording for the same idea, just more singular.
Good call, Idea Guy.
Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.
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