A few weeks ago I finished Self-Promotion for the Creative Person: Get the Word Out about Who You Are and What You Do, by Lee Silber. It was fantastic! Here are some of my favorite one-liners:
If nobody knows you exist, it doesn't matter how good your work is.
The most effective form of self-promotion is tooting your own horn, loud and clear. Talking, speaking, having a website, writing articles - these are effective ways to show the world that YOU believe in YOU.
A man in Dallas actually changed his name to DotComGuy!
In a world of infinite choices, your uniqueness is a sorting device
Branding yourself creates loyalty. It creates a following of people who appreciate what you do. They know what to expect, and making a decisino to buy becomes a no-brainer.
(Networking for) an hour a day keeps the real job away.
Dedicated and motivated fans will do the bulk of the marketing for you.
LET ME ASK YA THIS...
What's your favorite method of self-promotion?
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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
5 comments:
As a blogger, my favorite form of self-promotion is posting comments, relevant, intelligent, value-adding comments, at other blogs.
This is a great way to get noticed.
So many times the other bloggers will email me and thank me for insightful comments.
If I post a comment, then do a post on my blog about them or an issue they posted about, and then email the blogger to let them know I just posted something about them, this also works well. A double punch.
Leaving provocative, supportive, challenging, contrarian, enriching posts at other blogs is not hard, but takes some time. You have to surf around to find a post worth commenting about.
I own this book too, It's fantastic and actually a part of three series in the books.
Time Managment
Self Promotion
and one more that I can't remember
I just heard about this book and was trying to decide if it was worth buying. Thank you for helping me decide I should give it a try. I have a shop on Etsy and this sounds like what I need to give me ideas to bring more buyers to my shop.
I have been searching for ways to promote my songs and writings when i came across Lee's book. It's coming from another library so i haven't held it in my hand yet. I'm looking forward in moving forward. Wish me luck!
Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.
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