Friday, March 18, 2005

Scott's Personal MBA Reading List

I gave a speech a few days ago during which I asked the audience one of my favorite "Let Me Ask Ya This..." questions:

"What's the one book that has most influenced your business?"

The responses were excellent...and varied. People yelled titles ranging from The Bible to How to Win Friends and Influence People to The Yellow Pages (nice creative thinking on that last one.)

Then I read a post by Seth Godin called Part of the 30, which lists his required reading for his "Personal MBA."

Several other bloggers followed suit, The 30 Book MBA in Entrepreneurship, for example, and also Josh Kauffman's Personal MBA Reading List.

And because I'm an avid reader (2 books a week), I thought I'd pull a Seth Godin and share my Personal MBA Reading List:

  • The Sales Bible, Jeffrey Gitomer

  • The Greatest Salesman in the World, Og Mandino

  • The Little Red Book of Selling, Jeffrey Gitomer

  • The Brand Called YOU, Peter Montoya

  • The Tipping Point, Malcom Gladwell

  • Purple Cow, Seth Godin

  • The War of Art, Steven Pressfield (my favorite book in the world)

  • A Whack on the Side of the Head, Roger von Oech

  • Thinkertoys, Michael Michalko

  • The Power of Positive Thinking, Norman Vincent Peale

  • Shut Up, Stop Whining and Get a Life, Larry Winget

  • See You at the Top, Zig Ziglar

  • Love is the Killer App, Tim Sanders

  • Public Speaking for Dummies, Malcom Kushner

  • On Writing, Stephen King

  • How to Give a Damn Good Speech, Philip Theibert

  • Asshole No More, Xavier Crement

  • Conversation, Theodore Zeldin

  • How to Connect in Business in 90 Seconds or Less, Nicolas Boothman

  • Dig Your Well Before You're Thirsty, Harvey Mackay

  • The Networking Survival Guide, Diane Darling

  • Bowling Alone, Robert Putnam

  • Influence, Robert Cialdini


    What's your Personal MBA Reading List?

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    Scott Ginsberg
    Author/Speaker/That guy with the nametag