Wednesday, March 23, 2005

I think
Murphy Lee said it best in his famous hip hop tune when he asked, "What the hook gonna be?"
That's the question of the decade, isn't it? And you know, the more I research it, the more I discover that everyone has their own name for it:
The Purple Cow
You, Inc.
The Brand Called You
The Personal Branding Phenomenom
Becoming an Expert
Your USP
What the hook gonna be?
Personal Differential Advantage
Being "That Guy" (this one's mine...)
So no matter what phraseology is used, the commonality is individuality. Uniqueness. Personality. It reminds me of a quotation from one of my new favorite movies, The Incredibles: "Your identity is your most valuable posession."
You gotta have it. Without it, you're just another face in the crowd.
LET ME ASK YA THIS...
What's your hook?
* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.