I think Murphy Lee said it best in his famous hip hop tune when he asked, "What the hook gonna be?"
That's the question of the decade, isn't it? And you know, the more I research it, the more I discover that everyone has their own name for it:
So no matter what phraseology is used, the commonality is individuality. Uniqueness. Personality. It reminds me of a quotation from one of my new favorite movies, The Incredibles: "Your identity is your most valuable posession."
You gotta have it. Without it, you're just another face in the crowd.
LET ME ASK YA THIS...
What's your hook?
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Author/Speaker/That guy with the nametag