Wednesday, March 23, 2005

Hip Hop Music Teaches Us A Valuable Lesson about Small Business

I think Murphy Lee said it best in his famous hip hop tune when he asked, "What the hook gonna be?"

That's the question of the decade, isn't it? And you know, the more I research it, the more I discover that everyone has their own name for it:

  • The Purple Cow
  • You, Inc.
  • The Brand Called You
  • The Personal Branding Phenomenom
  • Becoming an Expert
  • Your USP
  • What the hook gonna be?
  • Personal Differential Advantage
  • Being "That Guy" (this one's mine...)

    So no matter what phraseology is used, the commonality is individuality. Uniqueness. Personality. It reminds me of a quotation from one of my new favorite movies, The Incredibles: "Your identity is your most valuable posession."

    You gotta have it. Without it, you're just another face in the crowd.


    What's your hook?

    * * * *
    Scott Ginsberg
    Author/Speaker/That guy with the nametag