Monday, March 21, 2005
Does Your Business Card Stand Out?
(Click on this image to get a closer look!)
Recently I took 66 business cards I've collected over the years and spread them out on the table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here's what I noticed:
This was a very cool exercise that I recommend to everyone. Give it a shot and find out what makes effective business cards stand out! And don't forget to put your OWN business card in the pile. You might be amazed at what you find. Or don't find...
LET ME ASK YA THIS...
What makes your business card stand out?
* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com
Connect with Scott
Like HELLO, my name is Blog!
Great comments on business cards! b/c are easily the least effectively used marketing weapon in any guerrilla marketer's aresenal.
As a print and promo "Idea Guy", I've designed quite a few business cards, but one of my favorites is the one I talk about here -- http://www.redbirdpromo.com/promo00.htm
Read the story behind the design, and answer this question: "How many people are showing YOUR business card to everyone they know?"
Hey Scott!
Very cool idea spreading out all the business cards and seeing which one catches your eye
I also have 100's of business cards that I've collected over the year , some are really unique
and some are rather blah.
The ones that I like the most have the person's picture on the card so you can place a face with a name
I hace a couple of articles about business cards on my blog as well
Jack Bastide
BusinessCardMakeover.com
Scott,
It's amazing how many entrepeneurs will take shortcuts with their business cards just to save some time or money.
When they do, their cards are truly forgettable.
Perhaps comparing our personal card to a spread on a table will inspire some to make the needed changes quickly!
I am leading a personal crusade to rid the world of "vanilla" business cards. I have just launched ShowOffCards.com which offers personalized "superhero" themed business cards and a personal ShowOff Web Page.
Never again will your card go straight into the recipients pocket (or worse!). You'll get one of three reactions: the grin, the question or stunned silence...
But you'll Be Unforgettable!
I actually have 4 cards....one for each season.:) I have found that the color graphic on each one made a huge difference. It goes along with the theme of my web site and how I teach sales is like the seasons.....you can count on them to happen but there are never two that are alike.
People frequently introduce me at events and things and they say you should see her business card....if perhaps they had gotten a Fall one when they met me and now they are introducing me to someone in the Spring....the card is different....the original person generally says, "Mrazek, only you would have different business cards for each season of the year."
When I started this company and named it simply, The Sales Company, and my designer came up with my concepts for by business cards, letterhead and web site....those two things alone have been awesome marketing tools for me.
Debbie Mrazek
The Sales Company
debbie@the-sales-company.com
Great topic.
Business cards are the one tangable thing that a person will walk away with. Does that small piece of you look dull, forgetable?
I am a fine artist so visuals are very important to me. I have started putting one of my portraits on my business cards. Any time I pass it out ther reciever always takes at least 10 seconds studying it! Often they will grab a freind and show them the card right away. This leads to more cards being handed out.
When I first started this technique I got a portrait commission from the first card I handed out.
I would say "Visuals Sell". And You are right. The Red works too. Maybe I will switch to a red background on my next order.
Scott Holloway
www.paintingloft.com
I have to say that I really do love my business card. The back of it is bright green (full bleed) with white text that says "Imagine A Simpler Life...
I always hand it to people with the back side up so they notice the bright green and almost everyone says something about how different it is.
I think having a non-white background is a winner.
I think your business card idea is great. There are far too many things that we all do in business without thinking - you obviously take nothing for granted. Very nice.
Jonathan Ginsberg
Atlanta, GA
Business card play the important thing on doing business. Business card design is one of the good thing to do but there are some of other important aspect to do with your business card.
I am talking about 4 other ways to double the power of your business cards. You can take a thorough reading on this secret at
double power of your business card
Hope you get some idea.
Good Luck
I wish more people would try that, Scott!
True, the point of having a business card is NOT for people to be able to pick it out of a pile of non-related cards... but it does make the point that small (often free) design changes can have a major impact.
As the author of a business card design book, it's good to find other savvy marketers who obviously "get it" about the marketing value of business cards.
Some good observations and tips there, business cards are constantly overlooked as marketing tools.
My advice when it comes to business cards is to get them professionally done. I've tried doing them myself, and I have to say, Prints Made Easy does a much better job than I could ever do on my own. They have a large variety of designs and at good prices too.
i have a business cards fetish or you may call it addiction i change business cards almost every month...i just cant stop my self..whenever theres a new design that comes up my mind i would usually print it out on my own or have printed outside.
By the U Printing makes good prints
check them out here: http://www.uprinting.com/Business-Cards.html
they also have this great design tool mounted on their websites...
Wow! That's interesting, I'd recommend getting your custom business cards from http://www.printsmadeeasy.com, they do great work and have awesome values. Check them out!
I myself and new to this whole business concept. I have just barely decided I want to open my own development firm.
After working for several web development firms in utah and finding many flaws in the way they do business I decided I should break away and go solo. Keeping in mind all the things I hated about the companies I worked for, as an insider and as a potential client.
Though business cards, I never realized how much these can affect your business. But after reading about it from Scott, I now see that business cards are often the first exposure that a client has with your company, if it is dull then it doesnt boost the confidence in your company.
Over the last week, I have been reading a lot about business and getting started with little or no money into it, ive come across a lot of great information though not much pertaining directly to the field of web site development.
Scott, this article by you while not directly related to my field helped me out tremendously. As I am a graphic artist and a programmer, I opted to do my own design but now see that its probably not the best option for my start-up company. Using the technique you've used by laying a bunch of cards out, I will revamp my cards to hopefully catch the eye of my potential clients.
So thank you for this article.
Business Cards….the price points now allow people to have cards for different audiences, messages and themes. Some with cell phone, some with out, some that emphasize certain services,…the key is to target your message/card to a particular audience. A business card is marketing and targeting your message is effective marketing.
Rob
http://www.staplemonkey.com
I'm forever thinking about how to get my business card into peoples pockets without me actually having to be there to hand it to them.
So, here is an interesting way to make money with your business cards that you may not have thought of!
For me, I ended turning it into a revenue stream, because I knew there had to be a way to take advantage of the millions of business cards out there. It's a strong concept to generate leads. Here it is...worth a quick look freecard.com
Dean
I've definitely been trying to improve my business card. My business allows me to have one of the most unique, though cumbersome, business cards of all - a flipbook! I have a picFlips Mobile Flipbook Studio as part of my business, Spare Time Events, LLC. The next design I am working on will just LOOK like a flipbook.
:)
Great Story Iam a printing broker and I really push Business cards Iam looking To really change my card now after this story Thanks
Wally Reid
l
Looks like were doing it right...
Our card is vertical, full length, but 3/4 wide (so its tall and narrow), dark blue (almost black) background, with a colorful mustard gold "fivecat" logo.
Every single time I hand the card over, they say, "cool card"...every time!!
People never forget Fivecat Studio once they get our card in their hands.
Great info Scott!
Business Cards should be looked at like mini billboards. One common mistake that alot of people make is putting their business name at the top of their card! EG. If you fix broken TV's...rather then put "John's TV Repairs" at the top, you would be better off putting "Your TV Fixed in 2 Days or You Don't Pay!"
Putting an eye-catching headline is key...just like when you read a newspaper, you look for the headline that interests you and read the article...a business card is the same.
There are also ways to get your business card handed out for all over town to your target audience without you even lifting a finger....and it goes directly to your target market. I have a huge blog dedicated to the topic of generating cash flow out of your business cards. If you have cards sitting around that you don't use, feel free to take a look at www.businesscarddisplays.info .
Dean
The one thing that stuck out to me, was the fact that virtually all are poorly designed with horrific typography and spacial awareness.
It is NOT good to stand out for the wrong reasons. Good design is just that, bespoke solutions that communicates the right message within a medium.
Take a look at http://creativebits.org/cool_business_card_designs for some alternative concepts.
yes, i too am a designer and i frequently have stacks of people's cards on my desk, i have started getting a custom size card that is 1/32 longer than 3.5" the standard length, also the front is almost blank, with just my name in the lower right hand corner, all the contact is on the back also in the corner...
all that blank space actualy is usefull for 'napkin sketches' albeit small ones, and the fact that it is just my name is also a chance for them to concentrate on just that for a bit, often wondering where the info is...
that was not only a simple and effective solution but a cheep one since i kept the graphics solid black ink on blank white paper.
-Pahl Samson
If you are a business owner and you would like to incorporate your company, you should understand that incorporating is a critical decision for your company. There are many legal and controversial issues related to incorporating. Learn how to incorporate your company here.
I paid a few bucks more to get a full bleed black background. Mainly because I like the way it looked. But then I noticed that if I was in a house with a bunch of cards and mine was there from a time before my client would see it shining out like a beacon. I don't think they would notice a white background in the sea of other cards. Love the visual of all the cards laid out in the photo.
I agree with everything you said and the results of your experiment. But I have to say business cards dont, or hardly ever serve as a form of marketing, but an aspect of it could 'stick'. Also you have to consider how business cards are traded, they are hardly ever compared with 30 other cards and usually u have already made contact on some form if someone is holding your bc.
This is probably the best way to know which cards stand out. Great Idea!
From my experience designing business cards, choosing a solid background color will make a business card stand out. Some cards have too much design elements, which are nice, but are not going to stand out from the rest.
Steve S.
ww.mind2print.com
Hey, you made some very strong points about what stands out. Biz cards are very important when networking, you definitely want to be remembered when you walk away from a handshake.
There's a new printing company out there that is offering 250 free biz cards. They even offer the option of uploading your photo or other image to your cards.
Check them out: www.giggleprint.com
Hey, you made some very strong points about what stands out. Biz cards are very important when networking, you definitely want to be remembered when you walk away from a handshake.
There's a new printing company out there that is offering 250 free biz cards. They even offer the option of uploading your photo or other image to your cards.
Check them out: www.giggleprint.com
I would recommend http:www.printingcenterusa.com , they print low cost business card with min. quality of 1000.
I would HIGHLY recommend:
http://dragongraphics.interfirm.com
I have used them...FAST, GREAT COMMUNICATION...and they were easy to use. Check 'em out!
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Good collection of business cards with many coupons I found at iPrint store.....!
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I made my business cards for free @ bizcardcreator.com
You could get some too if you need them this instant and don't have any money!! : )
I agree. There should be more blogs about this. People should be aware that it's NOT just a business card...it's more like your identity...and it should match your personality and represent your company. Business cards should be like finger prints...there shouldn't be duplicates because everyone is unique in his/her own way. I think I've seen enough plain, vanilla business cards to start my own design firm + print brokerage to change the world with one business card at a time. Feel free to contact me for help, if you want to transform your business cards.
Hey Scott! Great article. I use my business cards to market my business and recently discovered www.cardcues.com Have you seen these? Pretty cool. These inexpensive business card holders let you hang up 40 cards on a bulletin board with a single thumb tack. - great at grocery stores, coffee shops, libraries etc.
If you are doing business in a foreign market the single best way to make your business card stand our is to translate it into the native language of the hosting county. In some countries it is actually manditory. I know of a company that does a great job with business card translation. You can fine them at www.japanprint.com and they did a great job with my cards.
HELLO,
MY NAME IS TODD TYSON I OWN A 2ND CHANCE BAIL BONDS IN MICHIGAN
I`M CURRENTLY TRYING TO GET MY BAILBONDS CARD TO STAND OUT ABOVE THE LAST ONE`S I HAVE MADE.
I`M CURRENTLY IN THE PROCESS OF MAKING MY 2008 BAILBONDS CARD I KNOW IT IS LATE I HAVE HAD-YELLOW-BLUE-BLACK-WHITE-THEY ARE ALL JUST THE SAME TO ME.
BAILBONDS IS UNIQUE AS IS THE CARD YOU PASS OUT U NEED IT TO BE IN THE RIGHT HANDS AND STAY THERE.
I BELIEVE A DESING THAT LOOKS PROFESSIONAL,FEELS GOOD MADE OF QUALITY AND STANDS OUT PEOPLE WILL BE PROUD TO KEEP IT.
OF YOU GOOGLE MY BUSINESS NAME
2ND CHANCE BAIL BONDS
THEN GO TO IMAGES YOU WILL SEE MY 2008 CARD DESING THAT I CAME UP WITH.
PLEASE FEEL FREE TO LET ME KNOW WHAT YOU THINK BY GOING TO MY BAILBONDS SITE
WWW.2ND CHANCEBAILBONDS.COM
THANKS A LOT
A 2ND CHANCE BAIL BONDS
TODD TYSON
ROSEVILLE MICHIGAN
1-866-731-2245
BAILBONDS
Good article. I just wrote a blog about the importance of a good business card. Check it out at http://allthingsdesigned.com/importanceofuniquebusinesscards
It's very important to get business cards that can make a lasting impression. That's even more important in countries like China or Japan. If you go to those countries make sure you have bilingual cards: one side in English and the other side in the language of the country you visit.
How about talking business cards... This is an eye-opening, door opening icebreaker, and will get your business noticed. People will definitely hang on to it, giving you the edge over your competitors! Not only that, just a little business card will collect a customer database automatically for your business, just by handing it out! And that's just the beginning...curious then give me a call and I will explain.
213 - 291 - 7364
Great stuff! And great points, too!
I was able to get cheap paper cards at Keepcash
This article is so true. For people that are confused about where to go, you should check out the site I used. It's a company called mind2print.com and they actually did a really good job on my design and print. They were pretty cheap too. I used to have cards from a free print company but I'm actually proud to hand these out now. You get what you pay for, and the quality shows that. Hope it helps!
the address is:
http://www.mind2print.com
This is the greatest article on BizCards I've ever read... Reproduced intact since the page has disappeared from the internet. A classic from Sean D’Souza , PsychoTactics.com, on making business cards TRULY useful.
~~~~~~~~~~~~~~~~~~~~~~~~~~
Dogs have a longer life than most business cards.
A mangy street dog can live seven years or more.
A four-color, embossed, laminated business card would consider itself a veteran if it survived till next spring.
Because spring brings along spring-cleaning. And mysteriously, all over the world, business cards meet a horrible, recycled death.
So why don’t business cards work as well as they should?
Pull out your business card.
What does it say?
It gives your name.
Your address.
Mobile Number.
Office Number.
And somewhere smack in the middle is a logo of sorts, possibly telling me what services you offer.
Um…Does your business card teach me to increase my profits?
Does it show me how to reduce waste?
Does it help me do my tasks more efficiently?
Does it help me get…er…more customers?
Does it do anything, that I would be remotely interested in, at this moment?
It probably doesn’t, huh?
So how about a card that shows me how to increase my profit.
Or help me do my tasks efficiently.
Or help me get more customers.
Or tell me just about anything, other than a boring name, address, and contact details.
We’re talking about a business card that creates instant attention And while you’re playing ‘god’, here are some solid rules to create an extremely action-based business card.
Rule 1: Make your card look like the cover of a book. And let the front part of your business card look like something a customer would want to buy. Put in a title.
Rule 2: Make the title interesting and captivating. You don’t need to go very far to get an interesting title. You’ll probably find something in about sixteen seconds at Amazon.com. Once you’ve found a title, simply adapt it your business.
Examples:
Dietician: 7 simple tweaks that will stop over-eating for life
Real Estate: 7 reasons why most homes are under-valued
Consultant: 7 powerful techniques to increase closing ratios
Car Mechanic: 7 Instant Fuel-Saving Techniques
Landscaper: How to transform your garden with less than $100 investment
Rule 2a: Write the report or booklet
I know this is spoon-feeding, but hey, you’ll have to write the report or booklet that you’re going to give away. Don’t aim to be Mark Twain–just write a few profound tips that will help your customers to get ahead in their lives.
Rule 3: Do not (I repeat), do not ask the prospect to 'subscribe'. Yes, your card will give intimate details of how the prospect can go to your website; and yes, it can tell them to call you for the report or booklet, but under no conditions will you have the word ’subscribe’ on your card.
The prospect is solely interested in the information contained in the report. When the prospect calls in, or fills in details at your website, you should tell them that they will be subscribed to your mailing list–and that they can unsubscribe whenever they wish to do so.
But under no conditions are you going to put that dreaded ’subscribe’ word on your card.
Rule 4: Flip over your card...
Put bullet points. Tell the customer what they can expect to see in the report or the booklet you’re offering. Put in at least five to seven enticing bullet points. You darn well want the prospect to act immediately. Well, make the information compelling, so that the prospect feels the need to take a decision sooner than later.
Rule 5: Your logo and contact details come last. At the bottom of the card, there’s always a little space to put in your logo and your contact information. Just so that the prospect knows exactly how to reach you…just in case.
So will these steps prevent your business card from ending up in the trash?
Business cards have a grim fate.
They all end up in the trash eventually.
But there’s a difference between the card you currently have, and the card you know you really should have.
And the difference is that the prospect has voluntarily gone to your website or given you a call. And voluntarily agreed to be on your database.
And here’s a solemn, profound, earth-shattering fact…
That even if the prospect loses your card, or horrors, throws it away (by mistake of course), you can still keep in touch, because YOU now have their contact details and permission.
So that when a job next pops up, you’re in the prospect’s face.
They’ve read your booklet or report. They know you are the expert in your field. And it’s more than likely that the prospect will call you before they call any the competition – if they call the competition at all.
Your business card can be a piece of paper. Or a conversion tool.
What would you prefer?
Chuck Staff
Palmyra, Virginia
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We are your first choice for freedom!
586-775-2222
2nd Chance Bail Bonds Agency is located in Roseville Michigan, Providing Professional Bail Service throughout. We are Professional, Licensed, Bonded, Insured, Bail Bondsman who provide Bail throughout Michigan Jails & Courts. We cover Every City, County, Jail and Courthouse 24 hours per day, 365 days a year. 2nd Chance Bail Bonds has several Agents to provide you with immediate results that YOU can count on. 2nd Chance Bail Bonds understands the importance of immediate service and Respects your Situation. We have provided Bail for hundreds of satisfied clients. We have No Hidden Fees; 75% Savings on 10% bonds, No collateral Bonds, No Credit Checks, and we are Minutes from all Courts & Jails.
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hey Scott,
Thanks that is really interesting to know and test out. I am getting started in the business card game and it's good information like this that really puts you on the right track from the start!
Regards
Taz
I seen your designs and it gives alot of creative ideas to design a business cards according to the actual businesses.
plastic business card
All cards are very cute.
Some cards are useful for business purpose.
This comment has been removed by the author.
That was illuminating. I never thought of doing a design comparison between various business cards.
I have probably about 2000 cards I've collected over the years (I'm in sales), and my card definitely can use some improvement when I lay it out next to the rest of my collection.
I'm curious if you have any metal business cards that you can compare also - although expensive, I've found that few people carry them and they really stand out - unfortunately, you are limited in design flexibility when dealing with a spot color product such as aluminum or stainless steel.
Great post!
Ken
Business Cards Printing
Thanks for the great post! Some of the designs are amazing and really gave me inspiration to design cards in a different way. I've actually designed some business card templates here.
Regards,
Emillie L.
Even a plain card if displayed properly will stand out.
If it is just going to be tucked in someones wallet. You need some color to it.
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Great comments on business cards! Super cool ideas.
However, I don't think you have to spend a ton of money to stand out. I got my business cards from 123Print about six months ago. It was my first time ordering from this company, and I have gotten more compliments on the design I chose than about any other cards I've ordered in the past. Food for thought.
I've always focused on creativity and simplicity. Don't overdo it! I've designed cards for years, and I always have to talk people out of adding to much junk.
A great resource for business card printing is http://www.Bluegrassprint.com
ITS EASY.. JUST MAKE A BUSINESS CARD THAT WEIRD AND NOT SIMILAR WITH OTHERS.. THEN, IT WILL AUTOMATICALLY STOOD OUT..
Do remember to be mindful of common business card mistakes like bad grammar and misspelled words that spell check may have missed. A business card with mistakes is not going to foster an image of competence within the potential clients to whom you distribute your cards.
I think my business card is a stand out card as it shows my picture and some of the personal information about me.
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Great Story I am a printing broker and I really push Business cards I am looking To really change my card now after this story Thanks.
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Thanks for the great post! Some of the designs are amazing and really gave me inspiration to design cards in a different way.I liked the content on this site. Would like to visit again. http://www.couponsforzipcodes.com
yeah..!
nice idea for all the business cards and seeing which one catches your eye........
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Very cool idea spreading out all the business cards and seeing which one catches your eye.These cards will elevate your company’s image to a higher level and are easy to distribute.They’re also professional, unique, eye-catching and attractive. Business Card
Hi Scott,
Love the branding on your website with the nametag - so creative! Especially enjoyed this article about business cards, which I just happened to come across through a Google search. I've heard that business cards are gradually becoming outdated with the growing presence of LinkedIn, but I still think they're extremely important in the workplace.
I saw some similarities in your advice to my most recent post on my career blog, and wanted to share mine with a fellow career blogger! http://bit.ly/jaQArr.
Thanks,
Megan
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you have to understand that integration is a crucial decision for your company
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I really like your this story, but I think that you should present attractive cards companies name.
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meeting bloggers is a great way to build your network.You can get a lot of new ideas and inspiration,you can meet bloggers who can allow you to guest post on their blogs and even get links.
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superb article but there wasn't latest cards hope you world on your site in future. best of luck!
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Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.