My friend Wendy, owner of CIO Services, used to do a lot of tech support. Although she now focuses more on consulting, writing and speaking, she told me about an old tagline that always generated business.
"When you're ready to throw your computer out the window - give me a call."
It's funny. It's memorable. And it captures the common pain of computer frustration. Think about it: How many people have, at one point, wanted to throw their computer out the window?
Wendy told me that people ALWAYS called back after she said that tagline. And although tech support wasn't exactly the main part of her businesses, it certainly helped open the door! (Or window, as it were.)
Here's a great article from Ibiz Tips about taglines and personal branding.
LET ME ASK YA THIS...
What's your personal branding tagline?
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Author/Speaker/That guy with the nametag
Monday, February 21, 2005