How did you get your start in business? Did you “fall” into your line of work? Perhaps there was an interesting anecdote, epiphany or event that caused the birth of your business. If so, this is called Your Story. Now, it’s not your Elevator Speech or your 30 Second Commercial. It’s your story. And it’s a fundamental tool for helping people and potential customers get to know you.
Here’s the key: write it out. Practice saying it aloud. Make it funny. And tell it to everybody. Not only does this create a memorable presence, but the more you share it with people, the more they will share Your Story with other people. Why? Because people don’t remember things, they remember stories. And after a while, the word about Your Story will spread.
If you want to hear my story, go here and watch it on video!
LET ME ASK YA THIS...
What's your story?
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Author/Speaker/That guy with the nametag
Thursday, January 20, 2005