When I receive an email from an organization or business who has a question, wants to work together or just wants to chat, I do something called "Mixing the Medium™." Here's how it works:
1) The exact moment I finish reading the email, I get their phone number. If there's no email signature, I look at their email address or go to their website. If all I know is their company, I call directory assistance, look them up on City Search. Basically, I do anything I can to get their phone number within the next two minutes.
2) Then I call them right back.
3) "Hi, this is Scott Ginsberg - that guy with the nametag. Sorry I missed ya!" I say with a big smile on my face.
THEY LOVE IT. I have never done this without completely blowing the caller away. They respond with such excited phrases as "Wow, that was fast!" or "I'm impressed you called back already!"
LET ME ASK YA THIS...
How could you "Mix the Medium™"?
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Author/Speaker/That guy with the nametag
Saturday, January 08, 2005