
I recently stumbled across a website for consulting company on which the contact page said, “Whether you’re an email person or a phone person, it’s easy to get in touch with us!”
It was like music to my eyes.
According to this article from Online Publishing News, more than 80 per cent of business people prefer using email to telephone communication. No less than 74 per cent of respondents believed that being without email would present more of a hardship than being without a phone service.
Still, with so many options for communication, your customer might be an email person, a phone person or an in-person person (as silly as the last one sounds). So, when customers ask you, “How can I reach you?” try saying this:
Tell them they can choose whatever medium they prefer, i.e., email, call, fax, snail mail or even leaving a post on your blog.
The problem is, people are hesitant to increase their approachability to this extreme. It threatens their “edge” or “mystique.” But by offering accessibility and openness through this type of front porch attitude, the ease with which people can reach you will make a monumental difference in their perception of your business.
LET ME ASK YA THIS...
Have you ever worked with someone who was nearly IMPOSSIBLE to reach?
* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com






5 comments:
I'm an IM person myself. I like the conversational nature of IM, and it saves a log of the conversation, which helps me greatly when I'm trying to remember what someone said.
Rebecca
You need to pass this information along to Sears. I've had a very difficult time trying to find a way around the obstructions they've placed in my way only to end up at a dead end. A catch 22. I blogged about it here:
http://fizzleandpop.blogspot.com/2004/12/sears-odyssey.html
http://fizzleandpop.blogspot.com/2004/12/un-freaking-believable-oh-and-happy.html
It depends on the information. If I need to get info to or from someone, especially if I need a permanent record (estimates and bills), I love email. For verbal, voice mail is good for the same reason. When I need someone's input, a live phone conversation is good, but in person gives you their body language which is 90% of the message.
Ed
I prefer emailing someone some of the time. But overall, I mainly like face to face conversations.
Dear Scott, thanks for another super article, i just love this site, thanks for the hard work.
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