The Key (Board) to Success: Effective Emailing


People don’t treat email with the same care as face to face interactions. It’s almost as if they’re so complacent with the speed of email that their ability to use it in an effective manner diminishes with every message. As a result, they’re less approachable – even via technology.

Check out Scott Kirsner’s fantastic article on email effectiveness called The Elements of Email Style.

Also read Joel Heffner’s list of 14 Ways to Write Effective Emails

LET ME ASK YA THIS…

What’s the most common problem in the emails you receive?

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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

The origination of the high-five

It was late in the 1977 season. Dusty Baker of the Dodgers was rounding third, heading for home, having just hit his 30th home run. And the Dodgers were heading for a National League pennant. The on-deck hitter was Glenn Burke, enjoying his second season in the big leagues. As Baker crossed the plate Burke raised his hand. Baker responded by raising his. The two hands slapped together and a bit of history was made.

The first high-five.

Here’s two cool facts: there is, in fact a National High Five Day, and yes, high-five is in the dictionary!

LET ME ASK YA THIS..

Are you a supporter or opponent of high-fives?

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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Building Front Porches…WITH CUSTOMERS


Building business front porches follows the C-BEB Model™, (kuh-bebb) which stands for:

  • Creating Comfort…WITH CUSTOMERS
  • Breaking the Ice…WITH CUSTOMERS
  • Empowering Communication…WITH CUSTOMERS
  • Building Rapport…WITH CUSTOMERS

Here’s a great Gallup article about how Sak’s 5th Avenue welcomes new customers.

LET ME ASK YA THIS…

How you do you welcome new customers?

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Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Faking a smile not just a cliche pop lyric


Chris Ray’s blog, Interactively Speaking, posted a link to an online BBC survey that tests your ability to detect fake smiles.

Take the test! It’s amazing. And it makes you think twice about every time you’ve felt the sensation that someone wasn’t really smiling.

This topic is also has relevance to making an UNFORGETTABLE™ first impression – not just a “good” first impression.

LET ME ASK YA THIS…

How can you tell when someone’s smile is insincere?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Are you capable of being reached?


The Second Domain of Approachability™ is: capable of being reached.

In other words…

  • If you have your business cards with you at all times,
  • If you include email signatures at the end of your letters,
  • If you cross reference contact information on all materials and websites,
  • And if you return your calls and messages as soon as you can,

You are capable of being reached. You are approachable. Your front porch is open for business.

LET ME ASK YA THIS…

How else can you make yourself capable of being reached?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

How to honor the person across the table


Cell Phone Etiquette: Debating the Caller ID.

I’ve done quite a bit of research on this topic, including CNN, Monster.com, and this great list of cell phone etiquette resources.

Still, nothing is more frustrating than to be on the other end of the “Caller ID Debate.” If you’re not familiar with this atrocity, here are the four steps. (1) Your conversation partner gives you the “just a minute” index finger, (2) checks their caller ID, (3) tilts their head and stares at the phone for 2-5 seconds, and (4) makes a decision to answer the call or return to your conversation. This is terribly uncomfortable. You actually watch your friend (?) decide whether or not there’s someone else she’d rather talk to. Ouch.

LET ME ASK YA THIS…

What are your cell phone pet peeves?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

So…are you a new member?

There’s only one feeling worse that forgetting someone: devaluing someone. In your organization, club, business or association – there are bound to be dozens, possibly even hundreds of members you’ve never met. That’s okay. You can’t keep a tab on everybody. People come in and out of organizations all the time, and not everyone comes to every meeting.

Beware of questions like, “Are you a new member?”

Don’t assume that someone is The New Guy simply because you don’t know them. Even if you think “Oh, I know everybody,” there are always people on the fringes. Perhaps they joined the organization five years ago. Maybe they’ve been out of town for a few months or their schedule conflicts with certain meetings or events.

SUCCESS SENTENCE: “I don’t believe we’ve met before – my name’s Scott.”

LET ME ASK YA THIS…

How do you approach people you don’t know in your organization?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

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