Watch Scott's TEDx talk!

A brand, a business and a career. From a nametag.

See Scott's Movie

A concert documentary written, produced, scored and directed by Scott Ginsberg.

Steal Scott's Books!

Download every book Scott has ever written for free.

The Nametag Manifesto

Why everybody should wear nametags.

Brandtag Strategic Planning Crusades!

Make your mission more than a statement.

Interview Scott for Your Publication

Featured on every news network in the country.

Monday, December 20, 2004

Come to my Bad Sweater Party!


Have you ever been to a Bad Sweater Party? It's one of the coolest theme parties ever created. To learn exactly HOW to have your own Bad Sweater Party, read instructions here.

LET ME ASK YA THIS...

Why are themes effective in creating comfort at parties?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Shoulders, moustaches and hairstyles...OH MY!


According to Ireland's Wedding Journal, shoulders have an interesting effect on a woman's approachability.

On the other hand, the Yale Herald discusses the same principle with moustaches.

And then there's Trillian, who thinks hair color changes people's willingness to approach her.

Cool stuff man!

LET ME ASK YA THIS...

What has the biggest effect on your approachability?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, December 17, 2004

Questioning your own approachability

John Leonard, the Executive Director of the ASCA (American Swimming Coaches Association) wrote a great article about questioning one's approachability.

LET ME ASK YA THIS...

Do people perceive you as being approachable?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Tuesday, December 14, 2004

How to use approachability to seduce people


What does approachability have to do with seduction? According to Grant Day, a lot.

LET ME ASK YA THIS...

How do you make yourself approachable to people you're interested in?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, December 13, 2004

First impressions of holiday parties


Even your holiday parties contain essential elements for making an UNFORGETTABLE™ first impression.

And don't forget, the invitations make a first impression too!

LET ME ASK YA THIS...

Have you ever attended a holiday party that made an UNFORGETTABLE first impression?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, December 10, 2004

HELLO, my name is Rob the Supermarket Gorilla



THE QUESTION
"How would customers and employees of a supermarket react to a gorilla shopping for gorceries?"

ABSTRACT
December 10, 2004. 9:36 PM. St. Louis, Missouri. Schnuck's Grocery Store. Rob dresses up as a gorilla. Matt leads him around the store. Scott documents the experiment.

HYPOTHESIS
One or any combination of the following things would happen:
  • The gorilla would get arrested
  • The manger would throw us out of the store
  • Customers and employees would get scared
  • People would run up and say hello to Rob the Gorilla


Fig. 1 - Rob and Matt enter Schnuck's Grocery to purchase bananas and other gorilla necesities:


Fig. 2 - Rob grabs a shopping cart and makes his way to the produce section.


Fig. 3 - En route to his desired aisle, Rob passes the Internet Cafe.


Fig. 4 - Rob finds what he came for! Del Monte's finest. Perfectly ripe.


Fig. 5 - Matt and Rob peruse the aisles for tasty beverages. Across the store, customers watch with curious eyes.


Fig. 6 - All this walking is making the gorilla thirsty! It's time for some Honeybrown, a favorite of most Midwest apes. Speechless customers continue to stare.

NOTE: at this point, Scott the camera man was approached by a manager. She asked him why he was taking pictures. He explained his purpose. She responded with, "Please leave the store." Scott replied by explaining, "But my gorilla is thirsty! He just wants some beer to drink with his bananas!" The manager became stern and responded with, "Look, tell your monkey to pay for his items and leave. NOW."


Fig. 7 - Rob the Gorilla is approached by a young mother and her two young children en route to the checkout line. The children laugh joyfully. He is then followed by the same two customers from the beer aisle who stand behind in line.


Fig. 8 - Paper or plastic? Debit or credit? Such difficult decisions a gorilla has to make. Interestingly enough, our elderly cashier did not flinch, laugh, smile or even adjust her demeanor when she saw Rob; although Matt had trouble containing his laughter.


Fig. 9 - Finally, as several customers, an emotionless cashier and a VERY upset manager watched us exit the store, Matt, Rob the Gorilla and I passed through the electronic door as the security camera recorded the successful completion of our experiment.

CONCLUSIONS
We were amazed how many people gave NO reaction whatsoever to the gorilla. Especially the cashier. Getting kicked out of the store was in line with our original hypothesis, although the interactions with young children made it all worthwhile!

LET ME ASK YA THIS...

Think of a time when you broke the silence and did something out of the ordinary - how did people react?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Thursday, December 09, 2004

Approaching the bench


I read this brief from Jeff Brown:

"Many attorney bloggers blog on matters outside the law, such as movies, current events, and politics. These non-legal tangents provide interesting diversions and tend to humanize the attorney, which makes him or her more approachable by potential clients. Ernest Svenson’s Ernie the Attorney blog is one of the most popular attorney blogs."

LET ME ASK YA THIS...

How could you become more approachable to potential clients?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, December 06, 2004

Talking to strangers


The fear of talking to strangers is among the most common social phobias - but is this fear perpetuated by inaccurate media coverage?

LET ME ASK YA THIS...

What is your biggest social fear?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, December 03, 2004

No empty seats? I'm outta here...


(Cartoon by Hey Doodle Doodle Studios)

I attended one of my association meetings last night. At the end of the evening, the president asked, "Are there any new members in the audience tonight we haven't recognized?"

A woman in the back said, "Well, some guy named Jim walked in the room at the beginning of the meeting, but he couldn't find an empty seat - so he left."

A silence fell over the group.

I looked over to the chair next to me, where nobody was sitting. It was the only empty one in the house. Well, almost empty: someone had put their jacket and scarf over the arm.

Ouch.

LET ME ASK YA THIS...

How could you sacrifice your comfort for a new member?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Tuesday, November 30, 2004

S.E.W.E.R.S.

In mid 2003, I received a letter from Wake Forest University from a man by the name of Eben Alexander, Jr. MD. (R.I.P. 2004) He heard about my front porch philosophy on an interview I did with CNN, and wanted to send his regards.

Dr. Alexander also informed me about an association called "S.E.W.E.R.S.," which stands for "The Society for Encouraging the Wearing of Emblems on the Right Hand Side."

As the president of SEWERS, Dr. Alexander offered me a lifetime membership to the organization. He sent me this membership card:


(for a larger picture, click here)

Anyway...pretty stiff argument for wearing nametags on the RIGHT SIDE, huh? Well, I still believe in my visibility philosophy - but to each his own.

LET ME ASK YA THIS...

What's your biggest nametag pet peeve?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, November 29, 2004

Break the silence


Are people afraid to speak up - especially at work? Scientifically, humans are afraid to do so because of a fear of being judged/rejected.

Jevon has a great post on this called Break the Silence.

LET ME ASK YA THIS...

Why do you think people are afraid to speak up at work?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, November 19, 2004

The Journal of Mundane Behavior


The Journal of Mundane Behavior, co-hosted by the Department of Sociology/Anthropology at Millersville University and the Department of Sociology and the College of Humanities and Social Sciences at California State University, Fullerton, is a blind peer-reviewed scholarly and publicly-oriented journal devoted to the study of the "unmarked" -- those aspects of our everyday lives that typically go unnoticed by us, both as academics and as everyday individuals.

If you've never read any articles from this journal, you're missing out!

Here's one called Waiting Outside the Atlas Café: A Study in Community

Here's another good one called Away Message

LET ME ASK YA THIS...

If you could write a journal article about any mundane behavior, what would it be?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Wednesday, November 17, 2004

Hey...what's your name again?


Here's a great article from the American Psychological Association about effective ways to remember names.

Also, Fast Company posted a great blog on the same subject.

LET ME ASK YA THIS...

What's your most embarrassing name-forgetting story?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, November 15, 2004

Have you ever IM'ed your roomate?


Are we so dependent on technology that we forget how to communicate face to face? Check out this video short from Picture Show Films - it's absolutely brilliant.

LET ME ASK YA THIS...

What medium do you use the MOST to communicate interpersonally?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Tuesday, November 09, 2004

Electronic Nametags


nTAG Interactive, LLC was started by Rick Borovoy and George Eberstadt. By using RFID (Radio Frequency Identification) and "wearable technology," attendees of trade shows, conventions and meetings can connect with each other through the use of electronic nametags.

GREAT idea. But isn't it ironic that the goal of stimulating social networking and face to face interaction is accomplished through a computer?

LET ME ASK YA THIS...

What are your preferred nametag styles?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Thursday, November 04, 2004

That one person who changed everything


Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers or other information/knowledge processing entities.

This article has an awesome diagram that gives new meaning to the phrase "Six Degrees of Separation."

LET ME ASK YA THIS...

Have you ever had a brief encounter with "that one person" who changed everything?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Sunday, October 31, 2004

Origin of the phrase "break the ice"


The origination of the term break the ice dates back to old trade practices that involve, well, breaking the ice. When cargo ships became icebound for weeks at a time due to bitter, frozen winters, smaller ships were sent out to break the ice in order to make a path that would enable future trade.

In other words, if you (as a boatman) wanted to get down to business - you had to break the ice.

LET ME ASK YOU THIS...

How do you break the ice with someone you've just met?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, October 29, 2004

The Key (Board) to Success: Effective Emailing


People don't treat email with the same care as face to face interactions. It's almost as if they're so complacent with the speed of email that their ability to use it in an effective manner diminishes with every message. As a result, they're less approachable - even via technology.

Check out Scott Kirsner's fantastic article on email effectiveness called The Elements of Email Style.

Also read Joel Heffner's list of 14 Ways to Write Effective Emails

LET ME ASK YA THIS...

What's the most common problem in the emails you receive?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Sunday, October 24, 2004

The origination of the high-five


It was late in the 1977 season. Dusty Baker of the Dodgers was rounding third, heading for home, having just hit his 30th home run. And the Dodgers were heading for a National League pennant. The on-deck hitter was Glenn Burke, enjoying his second season in the big leagues. As Baker crossed the plate Burke raised his hand. Baker responded by raising his. The two hands slapped together and a bit of history was made.

The first high-five.

Here's two cool facts: there is, in fact a National High Five Day, and yes, high-five is in the dictionary!

LET ME ASK YA THIS..

Are you a supporter or opponent of high-fives?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, October 22, 2004

Building Front Porches...WITH CUSTOMERS


Building business front porches follows the C-BEB Model™, (kuh-bebb) which stands for:
  • Creating Comfort...WITH CUSTOMERS
  • Breaking the Ice...WITH CUSTOMERS
  • Empowering Communication...WITH CUSTOMERS
  • Building Rapport...WITH CUSTOMERS
Here's a great Gallup article about how Sak's 5th Avenue welcomes new customers.

LET ME ASK YA THIS...

How you do you welcome new customers?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Wednesday, October 20, 2004

Faking a smile not just a cliche pop lyric


Chris Ray's blog, Interactively Speaking, posted a link to an online BBC survey that tests your ability to detect fake smiles.

Take the test! It's amazing. And it makes you think twice about every time you've felt the sensation that someone wasn't really smiling.

This topic is also has relevance to making an UNFORGETTABLE™ first impression - not just a "good" first impression.

LET ME ASK YA THIS...

How can you tell when someone's smile is insincere?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, October 18, 2004

Are you capable of being reached?


The Second Domain of Approachability™ is: capable of being reached.

In other words...
  • If you have your business cards with you at all times,
  • If you include email signatures at the end of your letters,
  • If you cross reference contact information on all materials and websites,
  • And if you return your calls and messages as soon as you can,

You are capable of being reached. You are approachable. Your front porch is open for business.

LET ME ASK YA THIS...

How else can you make yourself capable of being reached?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Wednesday, October 13, 2004

How to honor the person across the table


Cell Phone Etiquette: Debating the Caller ID.

I've done quite a bit of research on this topic, including CNN, Monster.com, and this great list of cell phone etiquette resources.

Still, nothing is more frustrating than to be on the other end of the “Caller ID Debate.” If you’re not familiar with this atrocity, here are the four steps. (1) Your conversation partner gives you the “just a minute” index finger, (2) checks their caller ID, (3) tilts their head and stares at the phone for 2-5 seconds, and (4) makes a decision to answer the call or return to your conversation. This is terribly uncomfortable. You actually watch your friend (?) decide whether or not there’s someone else she’d rather talk to. Ouch.

LET ME ASK YA THIS...

What are your cell phone pet peeves?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Sunday, October 10, 2004

So...are you a new member?


There’s only one feeling worse that forgetting someone: devaluing someone. In your organization, club, business or association – there are bound to be dozens, possibly even hundreds of members you’ve never met. That’s okay. You can’t keep a tab on everybody. People come in and out of organizations all the time, and not everyone comes to every meeting.

Beware of questions like, "Are you a new member?"

Don’t assume that someone is The New Guy simply because you don’t know them. Even if you think “Oh, I know everybody,” there are always people on the fringes. Perhaps they joined the organization five years ago. Maybe they’ve been out of town for a few months or their schedule conflicts with certain meetings or events.

SUCCESS SENTENCE: “I don’t believe we’ve met before – my name’s Scott.”

LET ME ASK YA THIS...

How do you approach people you don't know in your organization?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Thursday, September 23, 2004

Best T-Shirt Ever: I (HEART) St. Louis

I was at a Cardinals game at Busch Stadium when I saw a woman wearing this exact shirt. I loved it. I went right up to her and complimented it. She told me where to buy the shirt, and the next day I went online and ordered one!

Fast forward two weeks. Around 1:00 AM when most patrons of the bar were unable to engage in interesting and stimulating conversation, a young lady approached me and commented about my new shirt. She explained that she'd recently made an airport sign reading the exact same "I (HEART) STL" for a friend of hers! What a coincidence! We ended up talking for about forty minutes in what was, without a doubt, the most interesting and worthwhile conversation I had all week.

LET ME ASK YA THIS...

What types of clothing encourage you to approach others?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Saturday, September 18, 2004

Wearing a nametag often invites personal space invasions


Like I always tell people, "You probably wouldn't want to wear a nametag all the time because of all the #@$% you'd have to put up with." In fact, the disclaimer I have at the bottom of my website reads the following:

Front Porch Productions does not recommend or encourage all people to wear nametags. Although nametags can be a successful tool for many as a means through which to create a friendlier society, nametags may be potentially dangerous for young children and other individuals whose anonymity is vital to their own personal safety.

The operative word here is "safety."

Now, it is rare that physical harm will result from my wearing a nametag. (Most of the time.) But when I talk about "safety," I talk about personal comfort and security. This story is yet another illustration of certain downsides to wearing this darn nametag all the time.

I was at an Artie Lange concert. My friends and I stood around afterwards in attempts to meet the celebrity. While waiting in line, a young man approached our group and put his arms around all five of us.

Now, this was no problem. This guy obviously had quite a few drinks, but he was having a good time and not being too much of a pest. He began rambling on and on about the show, but eventually I saw his eyes fixate on my nametag.

Oh boy. Here it comes.... (After five years of wearing this nametag, I can just sense these things)

He gave me a big hug and a high five and said, "Scott my boy what's up?!" I continued to smile and replied back.

He then came VERY close to my nametag and began to smooth the paper up and down my jacket. For some reason he was talking in a pretend foreign accent, all the while saying, "Oh no this nametag must be nice....yes nice and smooth and sexy."

And he just kept touching my chest. He kept talking extremely close and tooling around with my nametag constantly. I smiled hesitantly, but eventually it got pretty awkward. I would say I was mildly annoyed, but not really uncomfortable. Eventually my friend Roger told this guy to "go pimp elsewhere" and be on his way. So the touchy-feely stranger made his rounds to others in the bar.

I guess it's the small price to pay for throwing yourself out there!

LET ME ASK YA THIS...

When was the last time someone violated your personal space?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Wednesday, August 18, 2004

How to Dig Your Well Before You're Thirsty


In October of 2003 I joined my local Chamber of Commerce. At my first meeting I met the former Fire Chief of St. Louis. His friendliness welcomed me into the group and he introduced me to several new people - a true sign of networking effectiveness.

No less than six months later, I found myself in a “research rut.” I was scheduled to give a speech to the Indianapolis Chapter of the Plumbing, Heating, Cooling and Contracting Association - PHCC. The speech was approaching quickly and to my dismay, I had very little research under my belt. (My knowledge of plumbing was limited to that of how to stop up toilets.)

I desperately needed some help. So at the next Chamber meeting, I asked The Chief if he knew a good plumber.

“A good plumber? Ha! I know the BEST plumber - Phil Katz. He’s been a friend of mine for years. Here’s his number…”

I scribbled down the number on the back of one of my business cards as fast as I could. This was great! The best plumber in town, and I was going to interview him for my research.

Then I sent my sport coat to the cleaners two days later with the business card in the inside pocket. When I picked it up, the card looked like a piece of gum that was chewed during 12 straight innings of a 4-4 playoff game.

Ouch.

So much for calling Phil.

Now, because the speech was only a few weeks away, I started to get worried. I had no research.

The next day I was driving downtown for a meeting and noticed a black and yellow van outside of my passenger window. The imprint on the door read, “Phil Katz Plumbing - Over 40 Years of Experience!”

No way.

I almost swerved into the other lane. Unfortunately, the van exited on the next ramp, so I didn’t have time to memorize the number. Then by the power of either traffic or serendipity, the exact same van showed up to the right of my car three hours later on the same highway.

No way.

I DID swerve into the other lane this time! I immediately looked at the number, and for the rest of the drive home, I turned off the radio and repeated aloud, “878-4320, 878-4320, 878-4320, 878-4320, 878-4320, 878-4320.”

Thanks to The Chief, I finally got hooked up with Phil. He told me everything there was to know about becoming a plumber. I was then equipped with the knowledge that helped me create a fantastic speech that would have otherwise been flushed down the toilet.

LET ME ASK YA THIS...

Do you make your friends before you need them?

* * * *
Scot Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Friday, July 23, 2004

Personal Space Violation at 35,000 Feet


My flight was returning to St. Louis from a National Speakers Association convention in Phoenix. I was trying hard to concentrate on some writing, when, out of nowhere, the flight attendant walked up to me, slapped my chest/nametag, laughed and walked away! And because I was deeply immersed in my creative thoughts – I jumped so high I nearly hit my head on the television screen!

But I didn't make a fuss. After five years I’ve become accustomed to these violations. Yet, I've never come to understand this phenomenon: why is it that complete strangers feel it's acceptable to touch, slap, poke and pull on my nametag, when it would be just as easy to simply say, "Scott, do you know you’re still wearing your nametag?”

Luckily for the flight attendant, she happened to violate someone extremely friendly and forgiving who didn’t call the airline with a customer complaint.

On the other hand:

“Make a customer happy and he’ll tell five people. Make a customer upset and he’ll tell twenty people. But make a speaker and a writer upset, and he’ll tell thousands of people for the next 20 years every time he gives a speech or writes a book.”

Anyway, that incident is in the past. I don’t want to call needless attention to the actual name of the flight attendant or the particular airline.

GLORIA PAULSON, AMERICAN AIRLINES FLIGHT 2886 FROM PHX TO STL, JULY 21ST, 2004 04, EST 9:51 PM.

LET ME ASK YA THIS...

When was the last time your personal space was violated?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Saturday, July 17, 2004

It's A Jeep Thing...You Wouldn't Understand



Have you ever seen these stickers on Jeeps? If so, you probably respond the same way I do: I don't get it.

Exactly. Non-Jeep owners have no idea what these stickers mean. But, recently I got the inside track on this unwritten Jeep rule thanks to my cousin Justin, Jeep Driver Extraordinaire.

For years, online stores, shops, catalogues and dealers have encouraged Jeep owners to show their pride and enthusiasm with these officially licensed It's A Jeep Thing...You Wouldn't Understand accessories. Contrary to popular belief, however, they have nothing to do with marketing, brand arrogance or the intent to confuse the heck out of other drivers stuck in rush hour traffic. In point of fact, it's all about creating community.

Today Justin and I were enjoying the beautiful summer weather while cruising around in his Wrangler. He pointed out to me that, since he started driving his Jeep over the summer, he's been greeted and waved to by more people on the road than ever before! And the key point is, they're always other Jeep owners! They wave to one another as if to say, "Hey, nice Jeep...brother."

So, in light of the recent unfolding of the Jeep Community Mystery, I admit the following: I love Jeep owners.

Why? Because Americans spend an average of 72 minutes in their cars per day. The air and noise pollution that emit from these boxes destroys our atmosphere, both biological and psychological; all the while shutting us off from the rest of the world. But Jeep owners are different. They nod their heads, tip their caps and smile to each other. And even in the most unlikely places, they build front porches.

Take that, Guy Who Added Road Rage To The Dictionary!

Now if you'll excuse me, I need to go sell my Nissan on ebay.

LET ME ASK YA THIS...

How do you combat the evil forces of road rage?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Monday, June 28, 2004

Brothers Gotta Hug!


(This amazing image drawn by Jo)

I’ll never forget my lunch with Carol and Susan. We went out to a restaurant in downtown St. Louis after attending a seminar on volunteerism. Afterwards, I decided to walk them to the nearby movie theater even though I was unable to stick around for the film. As we approached, I noticed the manager was ripping tickets at the entrance. That was my cue to say goodbye.

"Thanks for lunch Susan! It was great to see you today," I said, followed by a big, friendly hug.

"And Carol, it’s always good to see you too. I'll email you next week about those cartoons we talked about," I said while I gave her an equally big, friendly hug.

The manager, having watched this show of friendship and spying on my nametag, ripped their tickets. And before Susan and Carol took a step into the theater, he opened his arms wide, walked up to me and said, “Scott...it was great to see you today! How about a hug?!”

We all burst into laughter! And without a hitch, I gave the manager a huge hug.

I've been wearing a nametag for over four years – and that has NEVER happened before. I must say, it was one of the friendliest moments I ever experienced. And all the manager did was take advantage of the free offering of my name.

LET ME ASK YA THIS...

When was the last time you got a memorable hug?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Sunday, May 30, 2004

How to use nametags to break down cultural barriers


This story was contributed by my brother Steve.

I never thought I could pass for being Portuguese, but this weekend proved me wrong. Some friends and I walked into a bar called Zella's in downtown Chicago only to be unexpectedly greeted by two people at a registration table.

"Are you here for zee Euro Party?" she asked in a beautiful French accent.

"Uhh...yes. Yes we are." I said.

"Very good. Zee cover is $10, and don't forget to take zees nametags. Write your name and country of origin. Have fun!"

Excited to take on new identities for the night, my friends and I wrote our foreign information as follows:

  • Sergio from Rio de Janeiro (aka Steve)
  • Hans from Belgium (aka John)
  • Issac from Jerusalem (aka Mike)
The bar was filled with hundreds of people from around the world! I've never seen such a diverse crowd in my life. From Croatia to Italy, Slovakia to France and Iran to Madrid, the world was well represented! I even saw one guy from Estonia. I didn't even know that was a real country.

Throughout the night we tried our best to maintain our accents and represent our nations. At one point, two beautiful women approached me whose nametags informed me that they were from Spain. Thanks to my amazing Spanish speaking tongue, I introduced myself as Sergio and began talking about what it was to live in Rio de Janeiro.

"Oh yes, we've always wanted to go to Rio," they swooned. "And you have such a natural, blue eyed, dark skinned Brazilian look, Sergio! Hee hee hee! Maybe some day you teach us girls how to Samba dance, no?"

I couldn't believe this was actually working.

(Neither could my international friends Issac and Hans, whose luck with the ladies was limited. But then again, how can anyone compete with Sergio the Brazilian Casanova?)

After a long night of Euro food, Euro dancing and hundreds of diverse Euro partiers, we decided to call it a night. What an experience! Those nametags changed the entire course of the evening for us!

Then, somewhere around 3 AM as the cabbie approached my condo I realized something: in Rio de Janeiro, Brazil, Portuguese is the native tongue, NOT Spanish!

Dios mio! Sergio es muy estupido!"

LET ME ASK YA THIS...

How could you use nametags to break down cultural barriers?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Tuesday, May 04, 2004

The Smiler's Discount


One November my friend Liz went to the grocery store to pick up a turkey for Thanksgiving. As she approached the checkout, she noticed the cashier’s nametag, smiled and said, “Hi Jenny – Happy Thanksgiving!”

Jenny smiled back at Liz and swiped her turkey. When she gave her the total, Liz couldn't help but notice an unusually low price.

“I thought the price was more than that...is this turkey on sale or something?” Liz asked.

“No, it's not on sale,” Jenny replied, “But I always give 30% discounts to customers who smile at me!”

LET ME ASK YA THIS...

What's the best smile-related story you've experienced?

* * * *
Scott Ginsberg
Author/Speaker/That guyn with the nametag
www.hellomynameisscott.com

Tuesday, March 09, 2004

Man Wears Kangol Hat, Attracts Las Vegas Drug Dealers


If there's one thing Vegas is never short of, it's people trying to sell you drugs. Now, I've been to Vegas a few times before, but this time it was different. And I think it's because I was wearing my Kangol hat.

Seriously.

I didn't think it would make any difference either, but during last week's trip to Sin City, two things happened:

1) I wore my brand new wool Kangol hat, and...
2) I was approached by more drug dealers than ever before in my LIFE!

It was the strangest thing. For example, on our first night in town, my friend Danny and I decided to walk up and down the strip. (The people watching was fantastic.) Throughout the evening we crossed over several bridges on which I noticed various types of people shouting drug code words such "Nuggets," "Doses," "X" and "Blow."

And they were all staring right at me!

Although I've always chosen not to use drugs, I've certainly had my share of exposure to the sales thereof. But not like this. Not this much!

Still, by far the most intrusive and strange offer came from a young kid at the foot of the escalator by the Aladdin. I noticed him standing up against a pole on the sidewalk, minding his own business. To my surprise, he didn't approach me or shout something like "Hey Scott, need some crack?" However, at the exact moment Danny and I passed him by, he quickly sidled up to me, stuck his head in my face and yelled, "CHRONIC CHRONIC CHRNOIC!!"

Feel free to check out the Online Street Slang Drug Dictionary to learn what that means.

LET ME ASK YA THIS...

Have you ever noticed a change in approachability due to clothing?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Saturday, February 14, 2004

Wearing Your Heart On Your Sleeve...LITERALLY!


Valentine's Day is my birthday, so naturally I have a soft spot in my heart for it. I was out to lunch today when I noticed a man sitting in a booth by the door wearing pink paper hearts on his sleeve and shirt. They were taped on with some sort of writing on them. As I examined them closer, I noticed one that read, "Love is patient."

Immediately recognizing this as a quotation from (somewhere in) the bible, I literally stopped in my tracks. I smiled and said, "That is incredible! So, is this how you're celebrating Valentine's Day?"

"Yeah, I wanted to wear my heart on my sleeve to show people how wonderful love is!"

I introduced myself to Nathan and we talked for a few minutes. Nathan informed me that he was a teacher at a local Christian Academy. He was looking for non-intrusive, innovative and friendly ways to spread the gospel. Apparently his middle school students had the idea for the "heart on his sleeve trick" and he was wearing it to simply spread the love on the day most synonymous with love!

LET ME ASK YA THIS...

What quotation, famous saying or one-liner would you like to communicate to the world?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag
www.hellomynameisscott.com

Thursday, January 15, 2004

How to Hire Scott Ginsberg...

1. Book Scott speak at your next event.

2. Rent Scott's Brain for a one-on-one business coaching session.

3. Rent Scott's Brain for a consulting project.

4. Partner with NametagTV to create customized learning modules for your organization.

5. Contact Scott about joint-venture or spokesperson opportunities for your company.

6. Spend a day with Scott at Nametag Headquarters!

7. Commission Scott to write articles customized for your publication/website needs.

HELLO, my name is Scott!
7563 Oxford Drive #2S
St. Louis, MO 63105
(314) 256-1800
scott@hellomynameisscott.com