Watch Scott's TEDx talk!

A brand, a business and a career. From a nametag.

Monday, December 22, 2003

Santa Knows EVERYBODY'S Name

I gave a speech to civic club in Portland recently. One of the audience members shared this story about nametags.

"One year I played Santa Claus in the mall. A large group of kids came into the booth, and I noticed they were all wearing nametags. One particular child, Vincent, looked pretty shy, so I said, 'Come on Vincent, and have a seat on Santa's lap!"

He smiled, ran over to me, jumped onto my lap and gave me a big hug. He then asked me, 'How do you know my name?'

Looking down to his nametag, I said, 'Remember Vincent, Santa knows EVERYBODY'S name!'"


Have you ever made someone's day by identifying and amplifying their name?

* * * *
Scott Ginsberg
Author/Speaker/That guy with the nametag